George Latella, MBA

Visiting Instructor
Office: 271 Mandeville Hall
Phone: (610) 660-2254

George has taught Food Marketing at SJU for the last 24 years in our Undergraduate, Graduate (MBA), Executive Education, and Center for Food Marketing programs. In addition, he currently consults on Food Marketing strategy and insights for Beacon Marketing Group. He also has over 22 years of executive Sales and Marketing experience with Tasty Baking Company (Tastykake). His most recent responsibilities included Director of National Accounts & New Business Development, Director of Customer Relations and E-Commerce, Director of Key Accounts, and Director of Marketing. He has maintained his industry contacts and brings practical experience/live examples into the classroom. His classes typically include guest lecturers as well as a project which insures the students can apply what they've learned in the classroom.


  • MBA Marketing Saint Joseph's University Haub School of Business
  • BS Marketing Drexel University Lebow School of Business

Professional Experience

Boards, Associations, Committees

Food Industry Summit (FIS)

CYO Board – St. Bernadette’s Parish

Kristin’s Krusade

Food Marketing Association (FMA)

Food Marketing Hall of Honors

St. Ignatius Nursing Home

Courses Taught

  • Food Marketing Strategy
  • Understanding the Food Customer and Consumer
  • Brand Strategy
  • Food Marketing Communications
  • New Product Development
  • Making Trade Promotions more effective
  • Making Consumer Promotions more effective
  • Creating and Measuring Customer Value
  • Direct Marketing, E-Commerce, & Social Media
  • Food Marketing Executive Capstone
  • Selling & Sales Management
  • Explaining the History, Culture, & Future of Food
  • Food Supply Chain & Logistics
  • Food Policy, Health and Wellness
  • Business Policy
  • Private Label
  • Category Management Retail Partnerships
  • Food Technology and Packaging
  • Marketing Research
  • Retail Marketing


Selection of Industry Articles

Grocery Headquarters - Making Things Happen – Execution and Decision Point Marketing

Retail Edge - Food Marketing Strategy

Retail Edge - Brand Strategy

Retail Edge - Marketing Planning

Retail Edge - Millennials

Retail Edge - Baby Boomers

Retail Edge - Category Management

Recent Industry Talks / Speeches

Retailer-Manufacturer Relationships – Cochran Scholars

Packaging/New Product Development – Pennsylvania Department of Agriculture

New Product Development – Ferrero Scholars

Brand Strategy – PLMA Scholars

New Product Development – PLMA Scholars

PFMA - Pennsylvania Food Merchants Association - Consumer Promotion

Mid Atlantic Fruit & Vegetable Growers - Brand Strategy

PASA - Pennsylvania Association for Sustainable Agriculture - Brand Strategy

NASFT - National Association of Specialty Foods - Food Safety

Grants and Awards

Distinguished Teaching Award 1998 (University College)

Teaching Excellence Award 2006

Teaching Excellence Award 2012