Mark Lang, Ph.D.
Prior to academia, Mark was a marketing and research professional in food and retailing for twenty years. For eleven years, Mark was Director of Marketing & Research at Publix Supermarkets. Mark worked in brand management and market analysis for Melitta Coffee, CIBC Bank, and PriceWaterhouseCoopers.
Mark has been responsible for hundreds of research projects and surveyed over one million customers. He has led the development and promotion of several hundred different products working extensively with brand strategy, package design, pricing, advertising, promotion, merchandising, and store design. Mark has worked closely with senior management, sales, store operations, category management, and manufacturing.
Mark is featured regularly in media such as NPR Radio Times, ABC News, The New York Times, Wall Street Journal, Consumer Reports Magazine, Slate Magazine, Fast Company Magazine, Advertising Age, and many other major outlets.
Mark is actively engaged with industry, leading and participating in numerous studies, projects, meetings, boards, and events. Contact him directly to discuss any of these activities.
Mark is the President of the Institute of Food Products Marketing and is Editor-in-Chief, Journal of International Food & Agribusiness Marketing.
PhD Marketing, Temple University, Philadelphia PA
MBA, Schulic School of Business, York University, Toronto, ON
BA Economics and Business, York University, Toronto, ON
Publix Supermarkets, Corporate Director of Marketing & Research, 1996-2007, Lakeland FL
Melitta Coffee North America, International Brand Manager, 1993-1996, Clearwater FL
CIBC Bank, Retail Market Analyst 1991-1993, Toronto ON
PricewaterhouseCoopers: Strategic Management Group, Retail Market Consultant 1988-1991, Toronto ON
Food Marketing Strategy
Food Industry Overview
Advertising & Promotions
Segmentation and Positioning Research
Managing Mature Brands
Selection of Scholarly Articles
Lang, M., Bharadwaj, N., and Di Benedetto, C.A., (2016), “How Crowdsourcing Improves Prediction of Market-Oriented Outcomes,” Journal of Business Research. [Based on Dissertation]
Lang, M., Kelley J., and Moore K., (2016) “Simulated Attention Tracking Methodologies: An Examination of Measurement Efficacy ,” Journal of Food Products Marketing.
Wang, T. and Lang, M., (2015), “The Effects of Special Displays on Shopping Behavior,” Journal of Retailing and Consumer Services.
Calvo Porral, C. and M. Lang (2015) "Private Label Brands: The Role of Manufacturer Identification, Loyalty and Image on Purchase Intention,” British Food Journal.
Selected as a Highly Commended Paper: 2016 Emerald Literati Awards for Excellence.
Lang, M., Stanton, J., and Yingdao, Q. (2014), “Consumers’ Evolving Definition and Expectations for Local Foods,” British Food Journal.
Lang, M. and Hunt, J. (2014), "Consumer Response to Retailer-Supplier Brand Exclusivity Arrangements,” Journal of Food Products Marketing.
Lang, M. and Hooker, N. (2013), “An Empirical Test of Experiential Shopping in Food Retailing,” British Food Journal.
Lang, M., Soesilo, P., and Lancioni, R. (2012), “Do Small Format Supermarkets Improve the Shopping Experience? Field Study Assessment of Two Alternative U.S. Strategies,” International Journal of Applied Behavioral Economics.
Selection of Industry Articles
Lang, Mark, "Gluten-Free Is a Consumer-Driven Trend." The New York Times, February, 2014.
Lang, Mark, "Defining Local Foods Will Impact Success," Progressive Grocer: Expert Column, February, 2014.
Lang, M., “Do Smaller Format Supermarkets Provide an Improved Shopping Experience?” Grocery Headquarters Magazine, June 2011.
Lang, M., “Planning from the top down: Strategy is too important to leave to strategists: Leaders must take the reins,” Grocery Head Quarters Magazine, January 4, 2010.
Grants and Awards
Highly Commended Paper: 2016 Emerald Literati Awards for Excellence.
"Private Label Brands: The Role of Manufacturer Identification, Loyalty and Image on Purchase Intention,” British Food Journal.
Research Fellow 2015-2016, Ethics in Food Marketing, Pedro Arrupe Center for Business Ethics, Haub School of Business, Saint Joseph's University.
Best Paper Nomination, AMA/American Collegiate Retailing Association Second Triennial Conference. March 2015.
Best Paper Award, American Marketing Association, Winter Educators Conference, February 21-23, 2014
Best Dissertation, Fox School of Business Dissertation Competition, Temple University, Philadelphia, 2012.
USDA Higher Education Challenge Grant 2012
Food Marketing Educational Foundation Scholarship, full funding of PhD studies, 2008-2012
Temple University’s Delegate to the AMA Sheth Doctoral Consortium, Ohio State University, 2011
C.G McNutt Chair grant funding dissertation study, 2011
Campbell’s Soup grant funding dissertation study, 2011
Lumenogic grant of funding dissertation study, 2010
Temple University CIBER Grant funding dissertation study, 2010