Natalie T. Wood, Ph.D.

Associate Dean, Professor of Marketing, and Interim Chair of Pharmaceutical and Healthcare Marketing
Office: Mandeville 250
Phone: (610) 660-3452
Fax: (610) 660-3239

Natalie T. Wood, Ph.D. (Auburn University) is Associate Professor of Marketing. Her specialization is consumer behavior and social media. Prof. Wood has published her research in a variety of journals including, The Journal of Consumer Behaviour, Journal of Marketing Communications, Marketing Education Review, The International Journal of Internet Marketing and Advertising and Business Horizons.


  • Ph.D., Auburn University, Alabama U.S.A.  2002
  • Grad. Dip. in Marketing, Edith Cowan University, Perth, Western Australia 1999
  • B. Bus. in Marketing, Edith Cowan University, Perth, Western Australia  1996

Professional Experience

Saint Joseph’s University

Associate Professor (August 2010 - Present)

Assistant Professor (August 2004 - May 2010)

Assistant Director, Center for Consumer Research (March 2007 - Present)

San Diego State University

Adjunct Lecturer (August 2000-May 2004)

University of San Diego

Adjunct Lecturer (August 2003– Dec 2003)

Edith Cowan University, Perth, Australia

Lecturer (January1996–Aug 1999)

Courses Taught

  • Consumer and Buyer Behavior
  • Social Media Marketing
  • Principles of Marketing
  • Marketing Research
  • Marketing Communications


  • Dalla Pozza, Ilaria, Natalie T. Wood and Janée N. Burkhalter (2015). “Tweeting for Service: Twitter as a Communication Channel for Customer Service,” in Maximizing Commerce and Marketing Strategies through Micro-Blogging, Janée N. Burkhalter and Natalie T. Wood (Eds.). IGI Global.
  • Burkhalter, Janee N and Natalie T. Wood (2015). Maximizing Commerce and Marketing Strategies through Micro-Blogging. IGI Global
  • Munoz, Caroline and Natalie T. Wood. Update Status: The State of Social Media Marketing Curriculum. Journal of Marketing Education (In Print).
  • Wood, Natalie T., Janee N. Burkhalter and Donna Falgiatore (2014). Java Cookie: Finding Sweet Success with W.O.M in the Digital Age. International Journal of Integrated Marketing Communications (1), 25-33.
  • Burkhalter, Janee N., Natalie T. Wood and Stephanie Tryce (2014). Clear, Conspicuous and Complete: Exploring deception in microblogging environments, Business Horizons May/June, 319-328. This paper was accepted in 2013.
  • Wood, Natalie T and Janee N. Burkhalter (2014). “Tweet This, Not That: A comparison between brand promotions in microblogging environments using celebrity and company-generated Tweets” Journal of Marketing Communications 20 (1/2), 129-146.
  • Wood, Natalie T. (2010). “Real Lessons in Virtual Worlds: Using Virtual World Technology to Educate and Train Business Students” in ed. Charles Wankel, Cutting-edge Social Media Approaches to Business Education: Teaching with LinkedIn, Facebook, Twitter, Second Life, and Blogs, Information Age Publishing.
  • Wood, Natalie T. (2010) “Growing Up ‘Virtual’: Interactive Technologies and their Impact on Youth Consumer Behavior” in ed. Tracy Tuten, Enterprise 2.0 How Technology, ecommerce, and Web 2.0 are Transforming Business Virtually, Praeger Publishers.
  • Wood, Natalie T., Michael R. Solomon, Greg W. Marshall and Sarah Lincoln (2010) .“Corporate Education Goes Virtual: A Hybrid Approach to Experiential Learning” in eds William Ritke-Jones, Virtual Environments for Corporate Education: Employee Learning and Solutions. IGI Global, 284-301.
  • Wood, Natalie T. and Michael R. Solomon (2010). “Adonis or Atrocious: Spokesavatars and Source Effects in Immersive Digital Environments” in eds Matthew S. Eastin, Terry Daugherty, and Neal M. Burns, Handbook of Research on Digital Media and Advertising: User Generated Content Consumption, IGI Global 

Grants and Awards


  • Saint Joseph’s University, Michael J. Morris Scholarly Research Grant (2014)
  • Music and Entertainment Industry Educators Association (MEIEA) (2014)
  • Campbells Food (2011)
  • Direct Selling Education Foundation (DSEF) Academic Research Grant (2010 & 2011)


  • Saint Joseph’s University Faculty Merit Award – Teaching (2013)
  • Saint Joseph’s University Faculty Merit Award – Research (2007)


Research in progress

  • Update Status: The State of Social Media Marketing Curriculum
  • A Superhero IRL: The Case of Stephen Amell, Arrow and the Fight against Cancer
  • Blurred Lines: The Rise of ‘Twittervision’ and its Impact on Television Shows’ Success
  • Is Bigger Always Better?: An Investigation of the Impact of Screen Size on Consumers’ Responses to Brand Integration
  • Shoppable Music Video: Smash Hit or Big Miss?

Faculty Expert Profile