Sara Williamson, PhD

Assistant Professor
Office: Mandeville Hall 356
Phone: (610) 660 1624
Email: swilliam@sju.edu
@consumerbeehive

Biography:

Sara Williamson is a formally trained experimental researcher with emphasis on food-specific behavioral outcomes such as choice, consumption, sharing, and disposal. She seeks to understand how contextual cues in our environment can influence the way we think, feel, and act in a consumption experience. Her work informs public policy, sustainability / corporate social responsibility, and consumer well-being in this domain.

Dr. Williamson has been teaching undergraduate and executive MBA marketing courses since 2011. She offers over a decade of professional experience in sales and marketing within both private and public sectors, and has worked with stakeholders along the food value chain. Before joining the faculty at Haub, she served as an OTC Animal Health Product Manager for the growing food and biotech company Neogen Corporation, a Marketing Supervisor for Value Added Foods at the Kentucky Department of Agriculture, and a Senior Extension Specialist in Local Food Marketing for the University of Kentucky USDA Cooperative Extension Service.  

Education

  • Ph.D. in Marketing, Zicklin School of Business, Baruch College – CUNY
  • Master of Science in Agricultural Economics, The University of Kentucky College of Agriculture, Food, & Environment
  • Bachelor of Science in Agriculture, Murray State University 

Courses Taught

  • FMK 150: Food & Sustainability
  • FMK 202: Overview of the Global Food Industry
  • FMK 320: Foodservice Marketing
  • FMK 355: Food Marketing Industry Case Challenge
  • FMK 488: Food Marketing Co-op
  • FMK 762:Food Policy, Health & Wellness

Publications

Williamson, S., Block, L. G., & Keller, P. A. (2016). Of waste and waists: The effect of plate material on food consumption and waste. Journal of the Association for Consumer Research, 1(1), 147-160.

 

Block, L. G., Keller, P. A., Vallen, B., Williamson, S., Birau, M. M., Grinstein, A., ... & Moscato, E. M. (2016). The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process. Journal of Public Policy & Marketing, 35(2), 292-304.