Saint Joseph’s University's Bachelor of Business Administration in Entertainment Marketing offers a one-of-a-kind degree program for adult students who want to work behind the scenes in show business. With a degree in entertainment marketing, you can aspire to secure a career promoting a studio’s latest film, a concert event or the big game.
What is an Entertainment Marketing B.B.A.?
The Entertainment Marketing program teaches adult learners how traditional marketing is applied and often rewritten in the world of entertainment. You'll develop an appreciation for the creative process, allowing you to market and establish an online presence that serves as a magnet for fans, customers and professional opportunities. In addition to general marketing courses, the entertainment marketing curriculum includes a focus on entertainment law, the music industry and sports marketing.
What Can You do with a B.B.A. in Entertainment Marketing?
Saint Joseph's Entertainment Marketing B.B.A. is the ideal program for working adults who wish to complete a bachelor's in entertainment marketing that fits with their schedule and helps to make a career change.
Saint Joseph's University graduates of the B.B.A. in Entertainment Marketing program go on to become creative, active members of the entertainment industry in various capacities. Some popular entertainment marketing jobs include:
TV or film producer
Artist or artist relations manager
How will Saint Joseph’s University Enhance Your Career in Entertainment Marketing?
As an entertainment marketing major at Saint Joseph's University, you will study real-world scenarios in the entertainment industry. The entertainment marketing major teaches you how traditional marketing practices are applied and often rewritten in the world of entertainment through specialized courses and interaction with industry entertainers and entertainment executives. By learning and applying the creative process, you will learn how to attract fans, customers, event attendees and professional opportunities with leading talent.
During your time at Saint Joseph's University, you have the opportunity to join our chapter of the American Marketing Association to help you grow your connections with marketing professionals and entertainment marketing industry leaders, and receive career guidance from advisors.
The marketing program at Saint Joseph’s University provides an education in the theory and practice of marketing, encouraging adult learners to investigate a particular aspect of the field that most interests them.
The food marketing program at Saint Joseph's University has earned a reputation for excellence among stakeholders in academia, government and private industry. One of the first of its kind, this unique program is led by faculty experts who have practical, first-hand experience in the food industry.