Entertainment Marketing B.B.A.
The Saint Joseph’s University marketing department offers a one-of-a-kind program for the student who wants to work behind the scenes in show business. With a degree in entertainment marketing, you can aspire to secure a career promoting a studio’s latest film, a concert event, or the big game.
The Bachelor of Business Administration in Entertainment Marketing program teaches students how traditional marketing is applied and often rewritten in the world of entertainment. You'll develop an appreciation for the creative process, allowing you to market and establish an online presence that serves as a magnet for fans, customers and professional opportunities. In addition to general marketing courses, the entertainment marketing curriculum includes a focus on entertainment law, the music industry and sports marketing.