Online Master of Science in Marketing

Welcome to the Master of Science in Marketing program at Saint Joseph's University. Our graduate program provides you with the tools, theory, and practical knowledge to advance your career. The core curriculum is designed to equip you with essential marketing competencies and the Customer Analytics and Insights specialization prepares 21st century marketing professionals to become experts in understanding customers in the era of big-data.

From a market-sensing, customer-focused perspective you will learn how to leverage marketing, information, and technology - helping you stay one step ahead of your competition.  Students will gain expertise in the areas of:

  • Marketing Analytics
  • Customer Analytics
  • Marketing Research Methods
  • Advertising and Consumer Insights
  • Digital Marketing and Analytics
  • Predictive Analytics

The Master of Science in Marketing degree is delivered within the Haub School of Business, which holds dual AACSB International accreditation, placing it in the top 5% of business programs in the world. You can complete the program on a part-time or full-time basis. What’s more, our staff, faculty, and students are united in the Jesuit ideal of cura personalis, care for the whole person, and are dedicated to helping you succeed in the classroom as well as in life.

The program includes students from a variety of business and non-business backgrounds and is suited for marketing professionals looking to enhance their technical tool-kit as well as those just starting their marketing career. This student mix provides for an academically and professionally rich classroom environment.

The Customer Analytics and Insights specialization is conveniently delivered online, making this program ideal for working professionals who wish to study on a part-time basis while staying competitive in their field. Students typically complete their degree in 24 months; however, you may set your own pace.

Are you ready to learn the skills that will have an immediate impact on your marketing career? Contact us to get started today!