Sports Marketing Major

At one time sports marketing lived as a track within the marketing major, however due to the exceedingly high quality of education and popularity of the courses, sports marketing has branched into its own major. There are few better areas to study sports marketing than a city like Philadelphia, with four successful major sports franchises as well as a number of smaller private teams like the Philadelphia Union, the Philadelphia Soul, and the Camden River Sharks all within a short distance.

The marketing department at Saint Joseph’s provides a rigorous education in the theory and practice of marketing while also providing opportunities to more thoroughly investigate the sports-related aspect of the field so that students can succeed and thrive in today’s ever changing and competitive global marketplace.

Sports marketing courses at SJU are taught by industry experts, with guest lectures by current industry professionals. In addition to comprehensive courses in sports business, sports marketing, and sports analytics, each Sports Marketing major is encouraged to have an internship in sports in order to be competitive in the industry. This has become increasingly helpful to students looking to gain real-world experience and contacts before they graduate so they know what to expect when they enter the job market. 

Pictured Above: Chris Cashman, SJU alumnus '08 and Baseball Operations Representative at Philadelphia Phillies