Sports Marketing Major

Relatively new to SJU is its sports marketing major. For several years, sports marketing has lived as a track within the marketing major, however due to the exceedingly high quality of education and popularity of the courses, sports marketing has branched into its own major. There are few better areas to study sports marketing than a city like Philadelphia, with four successful major sports franchises as well as a number of smaller private teams like the Philadelphia Union, the Philadelphia Soul, and the Camden River Sharks all within a short distance.

The marketing department at Saint Joseph’s provides a rigorous education in the theory and practice of marketing while also providing opportunities to more thoroughly investigate the sports-related aspect of the field so that students can succeed and thrive in today’s ever changing and challenging global marketplace. Students are Saint Josephs’ primary customers and are active partners in this educational process.

Sports marketing courses at SJU are taught by industry experts as well as current industry professionals. This includes sports analysts and the former CEO of Majestic Apparel, among others. In addition to comprehensive courses in sports business, sports marketing, and business analytics, each Sports Marketing major is required to have an internship in sports in order to complete his or her degree. This has become increasingly helpful to students looking to gain real-world experience and contacts before they graduate so they know what to expect when they enter the job market. 

Pictured Above: Chris Cashman, SJU alumnus '08 and Baseball Operations Representative at Philadelphia Phillies