Haub School Review, Spring 2014

Cover Article

The Era of Big Data

Author: Carolyn Steigleman ’10 (M.A.)

Page: 10

A clever phrase coined by marketers, Big Data is short for the same statistics marketers have always used, except the data is now ginormous.

More information has been created in the past five years than in the history of mankind. There are currently over 15 billion connected devices and one billion engaged social networks. More people in the world have mobile phones, in fact, than access to clean drinking water.

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