Creating an Awesome Experience for Fans through Any Season

Wednesday, April 10, 2013

PHILADELPHIA (April 10, 2013) – How can sports marketers and franchises create an experience that will truly engage fans, drive fan attendance and loyalty, and enhance opportunities for sponsors to connect with fans and build their brands?

An upcoming conference for sports marketers and sponsors at Saint Joseph's University — They're No. 1, The Live Event Experience: Driving Loyalty and Revenue through Fan Engagement — will demonstrate how area professionals can create an irresistible game-day experience for fans and help attendees discover strategies for creating revenue for their organizations.

The conference will be held on Thursday, May 23 on Saint Joseph's campus from 9 a.m. – 5 p.m. A networking and cocktail hour will follow. Speakers and panelists include representatives from the Philadelphia Phillies, 76ers, Eagles, Flyers, Union, Brooklyn Nets, New York Jets, Trenton Thunder, Front Row Marketing, and many more.

“No other business inspires more passion in its consumers than sports,” says John Lord., Ph.D. '71, professor of sports marketing at Saint Joseph's. "There is tremendous opportunity to connect with sports fans on an emotional level through innovative strategies and creative thinking. This conference will give area professionals the necessary tools and skills to engage fans and enhance sponsorship potential."

Officially established as a major in the fall of 2011, Saint Joseph's sports marketing program provides students a rigorous education in the theory and practice of marketing while also offering opportunities for students to have successful careers in the global sports industry.

For a detailed agenda and to register, visit

Media Contact

Carolyn Steigleman, Director of Haub School of Business Communications, 610-660-1355,


Founded in 1851 in the Jesuit tradition of academic excellence, Saint Joseph’s University is a top-ranked Catholic University that provides a rigorous, student-centered education. With a total enrollment of 8,500 undergraduate and graduate students, SJU offers a wide-array of academic programs designed so that each graduate enters the world with a competitive resume and global perspective. This is achieved through intense academic study led by thought-leading faculty scholars, a comprehensive campus experience and robust study abroad, service-learning, internship and co-op programs. Upon graduation, nearly 100 percent of students are employed, pursuing advanced degrees or volunteering in prestigious service programs. A member of the Atlantic 10 Conference, SJU offers 20 Division I intercollegiate men’s and women’s sports. SJU alumni – over 60,000 strong - provide a powerful network that spans the globe.

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