Former President of Majestic to Teach Sports Licensing
Monday, December 19, 2011
PHILADELPHIA (Dec. 19, 2011) – Sports is a big business not only in the United States but around the world. Millions and millions of dollars are spent at sporting events and on sports-related equipment and apparel each year. A new course at Saint Joseph’s University, Sports Licensing and Merchandise, will educate students and prepare them for careers in this burgeoning industry.
“Back in the 1940s, game day attire consisted of a dark suit, a white button-down shirt and brown fedora,” says John Lord, Ph.D., chair and professor of sports marketing. “It wasn’t until the 1980s that we began to see team apparel on store shelves. Now, fans have access to everything from jerseys to jewelry to infant onesies and ponytail holders. This course is a great addition to the sports marketing major and comes at a time of great demand.”
Faust Capobianco, IV, former president at Majestic Athletic, Ltd., will teach the first section of this course. Majestic, which the Capobianco family sold to VF Imagewear, Inc. in 2007, gained the exclusive rights to supply on-field uniforms to all 30 major league baseball clubs. The small Pennsylvania-based company was also the sole producer of lucrative MLB replica jerseys and other officially licensed fanwear.
Students are eager to take the course, which will provide them with a broad overview of the licensing industry culture; how leagues manage trademark and consumer products; and how licensing supports sports revenue.
“I think this course will be extremely beneficial for my career ambitions. I would love to work in the sports field, whether it is directly for a team/league or for a corporation with a sports and entertainment business unit,” says sports marketing major Steve Dolan ’13. “If I get my foot in the door into one of these fields, licensing is going to play a major role in my career; it will give me an invaluable advantage over others.”
For more information on the sports marketing major, visit http://www.sju.edu/academics/hsb/sportsmarketing/.