"Live Greater: That's the Magis" Campaign Hits Campus

Tuesday, September 4, 2012

The annual Mass of the Holy Spirit, scheduled for Thursday, Sept. 13, takes on added meaning this year as the culmination of “Magis Day,” a 24-hour celebration of the University’s newly integrated marketing initiative. Branded Live Greater: That’s the Magis, the campaign made its debut in late July with a live campus event on NBC10 followed by a major television commercial blitz during the London Olympics.

“Ultimately, ‘living greater’ is about taking action,” said C. Kevin Gillespie, S.J., '72. “The Magis is alive and well at Saint Joseph’s, not in a material sense, but in the actions and choices of a University community that truly aspires for a greater good.”

An internal celebration of the brand will be staged with a host of special activities next Wednesday and Thursday. These activities are expected to include:

• A rush-hour student event Wednesday afternoon at 30th Street Station led by Student Senate President George Tsoflias ’13. The University has secured “station domination” at the AMTRAK/SEPTA transit hub for the entire month of September, with more than 100 wall, floor, banner and platform advertisements showcasing the wide range of academic and campus life at Saint Joseph’s.

• Also on Wednesday, Live Greater: That’s the Magis shirts will be distributed throughout the residence halls as well as to non-resident students in the Mandeville Hall and Merion Hall atriums (5:30-6:30 p.m.). Students wearing the shirt will be randomly photographed and eligible for prizes including basketball tickets, gift cards and one iPad drawing on both Wednesday and Thursday.

• Following Thursday’s Mass of the Holy Spirit, faculty and staff attending the post-liturgy luncheon will receive their own Magis shirts in exchange for articles of clothing to be donated to local charities. All those donating will be entered in a campus drawing for a new iPad.

• A subsequent social media contest will be conducted for students, staff and alumni who share their stories of “living greater” in their own lives (#livegreater). The grand prize is a new iPad.

These themes and others were exemplified in the commercials and student testimonials produced for the Summer Olympics campaign. To view these videos and explore a new and evolving SJU website, visit http://www.sju.edu/magis.

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