SJU to Host 38th Annual NBEA Conference

Friday, October 21, 2011

Thursday, Nov. 3 through Saturday, Nov. 5, Saint Joseph’s University will host the 38th annual conference of the Northeast Business and Economic Association at the Sheraton Society Hill in Philadelphia. Covering a variety of topics in 22 tracks, such as accounting, economics and pharmaceutical marketing, the annual meeting provides a forum for constructive discussion between academics and professionals in business fields. With its location determined by a rotation of participating universities and colleges, it was last held in Philadelphia in 1997.

This year’s conference features 195 presenters, 30 of whom are graduate and undergraduate students from participating schools. Twenty percent of all attendees are from international institutions.

“The NBEA conference is meant to be a positive experience for everyone, especially students and first-time presenters,” says George Sillup, Ph.D., chair and associate professor of pharmaceutical marketing at SJU, board member of the NBEA and chairman of the 2011 conference. “It’s an external validation of the work they’ve done in a supportive environment.”

Each of the six sessions runs one and a half hours, including a question and answer segment at the close, during which conference attendees and readers will have the opportunity to suggest further research or perspectives on the topics covered. The student participants are integrated into several sessions, based on their research topics and relation to other presentations.

“We have a nice mix of subject areas represented, including international perspectives and interdisciplinary studies of economics,” says Sillup. “The sessions are organized so that like-minded individuals can react and respond to each other’s research.”

Sponsored by the SJU Dean’s Office, the Haub School of Business, the pharmaceutical and healthcare marketing department, the Executive MBA program and Harvard Business Publishing, the conference includes nine presentations by HSB faculty members, and four by SJU students. Three of the students, Kelly Matty, Tim Masturzo and Jarrod Longcore, are graduates of the EMBA program, while the fourth, Catherine Cicco ’11, graduated pre-med this past May. Taking a year between her undergraduate degree and the start of medical school, Cicco’s paper, “Colorectal Cancer Preventative Measures: The Use of Colonoscopy in the United States vs. Canada” considers economics in relation to colonoscopy practices.

In addition to the academic presentations, a keynote address will be given by David McSweeny, a long time healthcare executive, on the recent changes seen in the economics of healthcare.

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