• Class Ups Bookstore Foot and Online Traffic, Sales

    Wednesday, December 14, 2011

    Partnering with Follett Bookstore Management, this fall’s Marketing Research Practicum cohort designed and implemented a strategic campaign that increased the SJU Bookstore’s Facebook “Likes,” website visits, store visits and overall sales. Follett, SJU Bookstore’s corporate partner, has agreed to continue working with future Practicum cohorts because of the success of the project, and suggests the project’s potential to go national.

  • Christmas Trees and the Environment: Greening the Options

    Friday, December 9, 2011

    It’s that holiday time of year again, and many people shopping for Christmas trees are facing a perennial question: which is the greener choice – real or fake? Climate change expert Clint Springer, Ph.D., assistant professor of biology at Saint Joseph’s University in Philadelphia, says that while he prefers real trees because of their environmental benefits, consumers who buy artificial trees can find other ways to “green” their holidays.

  • Taking on the Holidays: The Challenge for Interfaith Families

    Friday, December 9, 2011

    With the start of every winter holiday season come the mainstays of American Christmas: the toy commercials, 24-hour holiday radio stations, Christmas trees and photos with Santa. Amidst it all, families of minority cultures and religions often struggle to establish themselves in the pervasiveness of secularized Christmas.

  • For Winter Sales, Marketers Get Creative

    Friday, December 9, 2011

    Holiday shoppers across the nation have begun their yearly purchase-frenzy, but even with events like Black Friday and Cyber Monday driving sales, preliminary studies have shown that consumers plan to spend only as much as they did last year. Facing a predicted flat line in profits rather than the increase retailers prefer, marketers for many well-known companies are taking non-traditional routes to bring in business.

  • Once Provocative, Madonna is Now ‘Safe Choice’ for NFL

    Friday, December 9, 2011

    It’s been confirmed: Madonna will be playing the halftime show at Super Bowl XLVI. “Once provocative and now preserved, Madonna has been added to a list of acts considered safe by the NFL since the 2004 wardrobe malfunction,” says entertainment marketing expert David Allan, Ph.D. While she has earned her place in history as a mega pop-star icon, Allan questions whom the NFL is trying to reach with this halftime act.

  • Accomplished Finance Professor Assumes Insurance Chair

    Thursday, December 8, 2011

    PHILADELPHIA (Dec. 8, 2011) – Jean Heck, Ph.D., an internationally recognized expert in financial education, has assumed the Brian C. Duperreault ’69 Chair for Risk Management and Insurance at Saint Joseph’s University.

  • Business Students Sell Hand Cream to Benefit Autism Center

    Tuesday, December 6, 2011

    PHILADELPHIA (December 6, 2011) – Marketing students at Saint Joseph’s University are neck and neck in a sales competition to raise $100,000 from hand cream sales to benefit Saint Joseph’s University’s Kinney Center for Education Autism and Support. Divided into 16 teams, the students are taking advantage of the holiday season to make a big marketing push for their “Helping Hands Project.”

  • Author and Journalist Lynn Sherr to Speak at SJU

    Wednesday, November 30, 2011

    <p>Award-winning author, journalist and former 20/20 correspondent Lynn Sherr will make a special visit to Saint Joseph&rsquo;s University on Monday, Dec. 5, at 4 p.m. to present &ldquo;Swimming Through the Classics,&rdquo; a lecture touching on her career, her classical education and her upcoming book.</p>
  • For Future Job Seekers, ‘Tis the Season to Network

    Tuesday, November 29, 2011

    While students look forward to the holidays as a chance to unwind, 'tis the season to "network before they need work," advises Brett Woodard, director of the Career Development Center at Saint Joseph’s University. Students should use this time purposefully, he says, to "plant seeds" for their career search by deepening existing relationships and expanding their network with new contacts.

  • Haub School of Business Receives International Recognition

    Tuesday, November 29, 2011

    PHILADELPHIA (November 29, 2011) – Several graduate programs within Saint Joseph’s University’s Haub School of Business have been included in the 2011 Eduniversal Ranking of the Best Masters and MBA Programs Worldwide.

    The University’s Master of Science in human resource management was included among the Top 200 programs; the Master of Science in business intelligence and the Master of Science in food marketing were included among the Top 50 programs worldwide.