Faculty Tip

Marc Kramer

Five Competitive Advantages, Five Ways to Drive New Business this Small Business Week

05/01/2017

In honor of National Small Business Week, celebrated this year April 30 - May 6, Marc Kramer, Family Business and Entrepreneurship Executive in Residence at Saint Joseph’s University, offers tips for generating new business.


Todd Erkis

Avoiding Common Insurance Mistakes — Advice from an Actuary

03/23/2017

In the classroom, and in his recent book What Insurance Companies Don’t Want You to Know: An Insider Shows You How to Win at Insurance, Todd Erkis has made it his goal to demystify the concept of insurance for people, including helping them avoid making the wrong decisions.


Daylight Saving Time Tips for Parents: Helping Kids Jump Out of Bed as the Clocks Spring Forward

03/08/2017

Sunday, March 12, marks the start of Daylight Saving Time. While few relish losing an hour of sleep, an hour of sleep, parents often worry most about how their children will adjust to the change. Pediatric sleep expert Jodi Mindell, Ph.D., professor of psychology, has advice to help parents successfully transition children into Daylight Saving Time.


Politics Take the Playing Field at Super Bowl LI

02/03/2017

Super Bowl LI, like every championship match-up before it, will inspire friendly bets, team rivalry and lots of yelling at the television. This year’s commercials, however, might get as heated as the game. David Allan, Ph.D. ’99 (MBA), chair of marketing at Saint Joseph’s University, offers predictions and commentary on this year's politically-charged championship.


Red christmas present

Deck the Aisles: Expert Tips on Selecting the Perfect Gift

12/08/2016

’Tis the season to create wish lists, stock up on stocking stuffers and obsesses over selecting the right presents. Ernest Baskin, Ph.D., assistant professor of food marketing and gift giving expert, notes the importance of focusing on practicality over desirability during the gift selection process.


Crowdsoursing image

Uber, Yelp and Marketing Decision-Marking: The Future of Crowdsourcing

11/30/2016

Recent research by Mark Lang, Ph.D., assistant professor of food marketing, proposes how crowdsourcing, the fuel behind today's sharing economy, can benefit more than just consumers — it can also accurately predict market outcomes and trends that affect profitability for major companies.


Richard N. Gioioso, Ph.D.

Castro's Death and Cuba's Path Forward

11/30/2016

Cuba expert Richard N. Gioioso, Ph.D., assistant professor of political science offers his thoughts on how the death of Fidel Castro will affect the island nation.


Mary Nicoletti

How Family Businesses Can Make the Most of Small Business Saturday

11/23/2016

How can your family business make the most of Small Business Saturday? Mary Nicoletti, Director of the Initiative for Family Business and Entrepreneurship at Saint Joseph’s University, offers tips on how to make the most of the holiday.


Halloween themed oreos

Tricked by Treats: Why Customers Will Spend More This Halloween

10/19/2016

Ernest Baskin, Ph.D., assistant professor of food marketing, explains why pumpkin-flavored everything and Halloween-themed goodies continue to fly off the shelves.


Fear and health

'Tis the Season to be Fright-Filled

10/14/2016

Creepy Halloween attractions entertain and usually frighten participants with simulated scenes of terror and panic. Psychologist Alex Skolnick, Ph.D., who studies emotion and health, says that these fearsome experiences can actually be good for your health.