Faculty Tip

Politics Take the Playing Field at Super Bowl LI

02/03/2017

Super Bowl LI, like every championship match-up before it, will inspire friendly bets, team rivalry and lots of yelling at the television. This year’s commercials, however, might get as heated as the game. David Allan, Ph.D. ’99 (MBA), chair of marketing at Saint Joseph’s University, offers predictions and commentary on this year's politically-charged championship.


Red christmas present

Deck the Aisles: Expert Tips on Selecting the Perfect Gift

12/08/2016

’Tis the season to create wish lists, stock up on stocking stuffers and obsesses over selecting the right presents. Ernest Baskin, Ph.D., assistant professor of food marketing and gift giving expert, notes the importance of focusing on practicality over desirability during the gift selection process.


Crowdsoursing image

Uber, Yelp and Marketing Decision-Marking: The Future of Crowdsourcing

11/30/2016

Recent research by Mark Lang, Ph.D., assistant professor of food marketing, proposes how crowdsourcing, the fuel behind today's sharing economy, can benefit more than just consumers — it can also accurately predict market outcomes and trends that affect profitability for major companies.


Richard N. Gioioso, Ph.D.

Castro's Death and Cuba's Path Forward

11/30/2016

Cuba expert Richard N. Gioioso, Ph.D., assistant professor of political science offers his thoughts on how the death of Fidel Castro will affect the island nation.


Mary Nicoletti

How Family Businesses Can Make the Most of Small Business Saturday

11/23/2016

How can your family business make the most of Small Business Saturday? Mary Nicoletti, Director of the Initiative for Family Business and Entrepreneurship at Saint Joseph’s University, offers tips on how to make the most of the holiday.


Halloween themed oreos

Tricked by Treats: Why Customers Will Spend More This Halloween

10/19/2016

Ernest Baskin, Ph.D., assistant professor of food marketing, explains why pumpkin-flavored everything and Halloween-themed goodies continue to fly off the shelves.


Fear and health

'Tis the Season to be Fright-Filled

10/14/2016

Creepy Halloween attractions entertain and usually frighten participants with simulated scenes of terror and panic. Psychologist Alex Skolnick, Ph.D., who studies emotion and health, says that these fearsome experiences can actually be good for your health.


Presidential Couple

A Candidacy of Firsts

09/14/2016

Katherine A.S. Sibley, professor of history and an expert in first ladies, discusses Hillary Clinton's presidential candidacy in the context of her role as first lady.


SJU Faculty Experts: Evangelical Voters and Presidential Politics

07/19/2016

Assistant Professor of Theology and Religious Studies Katie Oxx, Ph.D., offers insight into the difference between religious and evangelical voters.


Why Choose Just One? A Different Approach to Voting

06/03/2016

Recently, The Washington Post and ABC News annual poll found that, for the first time in its history, the two leading candidates for president — Democrat Hillary Clinton and Republican Donald Trump — are viewed unfavorably by a majority of the voting public. Meanwhile, Green Party leader Jill Stein has called on Bernie Sanders to collaborate with her on a third-party ticket. But what would an election with three viable candidates do to election math?