Faculty Tip

Facing Your Fears This Tax Season: How to Choose a Preparer


Filing tax returns can be daunting but hiring the right professional can help — especially for millennials who are experiencing the most tax-season stress.

Good Enough to….Photograph, then Eat.


Food-related hashtags on social media have millions of posts: but what happens after we snap a food selfie? Intrigued by this new social norm and its impact, Sean Coary, Ph.D., assistant professor of food marketing at Saint Joseph’s University in Philadelphia, teamed up with Morgan Poor, Ph.D., assistant professor of marketing at the University of San Diego, to research the impact of consumer-generated images of food on satisfaction.

Super Bowl 50 and Five Decades of Sports and Sponsorship


Super Bowl 50 marks not only the golden anniversary of the most-watched televised sporting event, but offers an opportunity to reflect on the past five decades of sports and marketing in America.

Lin Manuel Miranda, composer of the "STAR WARS: The Force Awakens" cantina music.

Could New Music Add New Force to the Star Wars Franchise?


J.J. Abrams partnered with Lin-Manuel Miranda, creator of the widely acclaimed musical “Hamilton”, to write new “Star Wars” cantina music, perhaps in an attempt to revitalize the franchise says David Allan, Ph.D.’99, professor of music marketing

"Star Wars" game day gear for sale at the Saint Joseph's University bookstore.

It’s beginning to look a lot like “Star Wars” — A case of co-branding success


Brands in virtually every market are capitalizing on the impending release of “Star Wars: The Force Awakens.” From COVERGIRL cosmetics to Duracell batteries; General Mills cereals to Chrysler Fiat models, “the Force” is all around us. Janée N. Burkhalter, Ph.D., associate professor of marketing, weighs in on what makes STAR WARS co-branding successful.

Child sleeping.

Silent Night: Helping Children Get Proper Sleep During the Holidays


As the holidays approach, Saint Joseph’s University sleep expert Jodi A. Mindell, Ph.D., recommends that no matter what date the calendar indicates, parents need to keep their children’s bedtime hour consistent.

Children and gender norms

Children and Gender Norms This Holiday Season: Dolls or Dump Trucks?


Assistant Professor of Psychology Clare Conry-Murray, Ph.D., published research in Merrill-Palmer Quarterly revealing that children are influenced by gender norms in potentially harmful ways: They do not recognize unequal opportunities available to boys and girls.

Dr. Lucy Ford

Making Time for Family: Will the U.S. Adopt Paid Family/Medical Leave?


It’s a reality that most Americans will face at one time or another: the necessity to suspend work to care for a new baby or an adopted child, an ailing spouse or a parent, or to receive medical treatment for themselves. Yet, “the United States is the only developed country in the world without legislation for paid leave,” says Lucy R. Ford, Ph.D., director of the Managing Human Capital program and professor of management at Saint Joseph’s University in Philadelphia.

Popular Music and Political Campaigns


A feud between Neil Young and Donald Trump broke out this summer over the Republican candidate’s use of the singer’s “Rockin’ in the Free World” during oneof his rallies. This week, R.E.M. singer used strong words in telling Trump not to use the band's music to promote himself, sparking renewed conversation about the inclusion of popular music in political campaign strategies.

Stephanie Tryce, Ph.D.

Team USA and The Future of Women’s Soccer


The United States women’s soccer team arrived in Rio with two goals: to become the first team to win a World Cup and Olympics in back-to-back years, and to elevate professional women’s soccer. Just one year ago the team defeated Japan 5-2 in the 2015 FIFA World Cup – the most watched soccer game in U.S. history, with 25 million viewers. A media onslaught and a nationwide social media celebration followed, raising the question — could this be a turning point for women’s sports?