Super Bowl 50 marks not only the golden anniversary of the most-watched televised sporting event, but offers an opportunity to reflect on the past five decades of sports and marketing in America.
J.J. Abrams partnered with Lin-Manuel Miranda, creator of the widely acclaimed musical “Hamilton”, to write new “Star Wars” cantina music, perhaps in an attempt to revitalize the franchise says David Allan, Ph.D.’99, professor of music marketing
Brands in virtually every market are capitalizing on the impending release of “Star Wars: The Force Awakens.” From COVERGIRL cosmetics to Duracell batteries; General Mills cereals to Chrysler Fiat models, “the Force” is all around us. Janée N. Burkhalter, Ph.D., associate professor of marketing, weighs in on what makes STAR WARS co-branding successful.
As the holidays approach, Saint Joseph’s University sleep expert Jodi A. Mindell, Ph.D., recommends that no matter what date the calendar indicates, parents need to keep their children’s bedtime hour consistent.
Assistant Professor of Psychology Clare Conry-Murray, Ph.D., published research in Merrill-Palmer Quarterly revealing that children are influenced by gender norms in potentially harmful ways: They do not recognize unequal opportunities available to boys and girls.
It’s a reality that most Americans will face at one time or another: the necessity to suspend work to care for a new baby or an adopted child, an ailing spouse or a parent, or to receive medical treatment for themselves. Yet, “the United States is the only developed country in the world without legislation for paid leave,” says Lucy R. Ford, Ph.D., director of the Managing Human Capital program and professor of management at Saint Joseph’s University in Philadelphia.
A feud between Neil Young and Donald Trump broke out this summer over the Republican candidate’s use of the singer’s “Rockin’ in the Free World” during oneof his rallies. This week, R.E.M. singer used strong words in telling Trump not to use the band's music to promote himself, sparking renewed conversation about the inclusion of popular music in political campaign strategies.
The United States women’s soccer team arrived in Rio with two goals: to become the first team to win a World Cup and Olympics in back-to-back years, and to elevate professional women’s soccer. Just one year ago the team defeated Japan 5-2 in the 2015 FIFA World Cup – the most watched soccer game in U.S. history, with 25 million viewers. A media onslaught and a nationwide social media celebration followed, raising the question — could this be a turning point for women’s sports?
Diane Phillips, Ph.D., professor of marketing at Saint Joseph’s University in Philadelphia, is available to comment on Pope Francis’s anticipated climate change encyclical, “Laudato si,” (Praised Be).