The 2008 Olympics present both opportunity and challenge for hosting nation China, namely in the area of tourism, says Brent Smith, Ph.D., assistant professor of marketing at Saint Joseph’s University in Philadelphia.
“China, like much of East Asia, remains very foreign to most Westerners, especially from the United States,” he says. “Visitors to its larger cities, such as Beijing, are usually impressed by what they’d not expected to see.”
A Democratic convention during an unpopular war in the last months of an even more unpopular presidency: Chicago, 1968? Try Denver, 2008! But will denizens of the Rocky Mountain state be driven to sip from politically incorrect water bottles because of psychedelic substances lacing their pristine reservoirs? Not likely, says Katherine Sibley, Ph.D., chair and professor of history at Saint Joseph’s University.
The current economy is putting a strain on everybody’s pocketbook and food is no exception. You don’t need to watch the evening news to know that food prices are rising faster than the average; just walk down the supermarket aisle.
John Stanton, Ph.D., chair of food marketing at Saint Joseph’s University in Philadelphia, offers ten things you can do to reduce the cost of your food bill while still eating well and not taking too much time.
In a world of perfect competitive balance, all 30 Major League Baseball clubs would have an equal chance at playoff baseball. While that thought is nice, it’s not reality. Teams like the Chicago Cubs, a team without a World Championship since 1908, and the Pittsburgh Pirates, who finished below .500 for the 19th straight season, make that evident.
With the economy fast becoming the number one issue in voters’ minds this election season and the Bear Stearns takeover sending shockwaves through Wall Street, the word recession is making its way from the business pages to everyday conversations.
On April 4th, the 40th anniversary of the assassination of Dr. Martin Luther King, Jr., much attention will likely be paid to his final speech, "I've Been to the Mountaintop." The speech, delivered April 3, 1968 at the Masonic Temple in Memphis to a relatively small crowd of 2,000 people, has since become one of King's most famous.
On Oct. 6, a group of Philadelphians gathered at Dilworth Plaza by City Hall in the name of Occupy Philadelphia. The demonstration was organized in solidarity with Occupy Wall Street, which began in September and has since gone national. Jeffrey Hyson, Ph.D., assistant professor of history and director of the American studies program at Saint Joseph’s University, says that historically, a key component of revolution is the action of crowds taking to the streets.
The proposed XM/Sirius Satellite radio merger wasn't necessarily a bad day for broadcast radio. David Allan, Ph.D., an entertainment marketing professor at Saint Joseph's University in Philadelphia, sees the merger as an opportunity for broadcast radio to reestablish its roots by providing more local content.
With the holiday season fast approaching, Natalie Wood, Ph.D., assistant director of Saint Joseph’s University’s Center for Consumer Research, offers the following strategies for how marketers can be better prepared and leverage the power of social media to strengthen their existing marketing campaign. With the right social media strategy, Wood says marketers can maximize brand exposure at very little cost.
HBO's current miniseries "John Adams," which is based on historian David McCullough's Pulitzer Prize-winning biography of the same name, is earning praise from television critics for its historical accuracy and gritty realism that is as close to the real thing as we are able to imagine.