It's the perennial question asked each year during Super Bowl season.
Does humor sell? Is it the ad with the coolest celebrity? Or, is popular music driving the success of your favorite Super Bowl commercial?
While choosing a real or artificial tree ultimately often depends on lifestyle, overall, buying a real Christmas tree is a great way for an average person to make a positive difference in terms of climate change, according to plant biologist Clint Springer, Ph.D., assistant professor of biology.
Four generations of people now exist in the workplace: the Traditionalist Generation, Baby Boomers, Generation X, and Generation Y/Millennials. When it comes to celebrating religious holidays and sharing spirtiual benefits, this co-inhabitance can create challanges in a professional environment.
According to Francis Graham Lee, Ph.D., professor of political science, the assassination of President John F. Kennedy on Nov. 22, 1963, in Dallas, Texas, is one of the defining events of 20th century America. In this video, Lee discusses Kennedy’s lasting legacy for his and subsequent presidencies: “It’s image,” Lee says.
In this video, Civil War scholar Randall Miller, Ph.D., professor of history, discusses the effect Lincoln’s own visit to the battlefield and the grave sites had on him, as he completed the draft of the speech that day 150 years ago.
What’s not to love about an extra hour of sleep? Just ask any parent and they’ll tell you how that one little hour that gets added every fall as part of Daylight Savings Time can wreak havoc on their children’s routines.
According to Jodi Mindell, Ph.D., sleep expert and professor of psychology at Saint Joseph’s University in Philadelphia, there’s plenty that parents can do to be proactive before we “fall back” on November 3.
This month, scores of Americans will enter the darkened realms of theatrical haunted houses, nighttime hayrides and horror film marathons where monsters, ghosts and pop-culture urban legends wait to give them a scare. A popular Halloween tradition, these dramatized attractions, coupled with costumes, trick-or-treat candy and festive decorations added up to an estimated $7 billion in 2011.
Consumers have turned to mobile applications to meet a variety of needs. But when it comes to the grocery store, shoppers are somewhat disappointed with current options according to research by Nancy M. Childs, Ph.D., Gerald E. Peck Fellow and professor of food marketing at Saint Joseph’s University in Philadelphia.
For those who have a strong interest in sports, the news is good. Beyond the privileged few who wear jerseys with numbers on their backs as pro athletes, the business of sports offers many opportunities in a wide variety of occupations and organizations according to John Lord, Ph.D., professor of sports marketing.
There’s no question that the Battle of Gettysburg, fought between the Union’s Grand Army of the Potomac and the Confederacy’s Army of Northern Virginia 150 years ago — July 1-3, 1863 — is one of the great, iconic battles of American military history.