The Marketing Department provides a rigorous education in the theory and practice of marketing while also creating opportunities to more thoroughly investigate a particular aspect of the field so that students can succeed and thrive in today's ever changing and challenging global marketplace.
The marketing minor encourages non-majors to expand their marketing skills by further enhancing their capabilities in their chosen disciplines. With courses covering consumer behavior, marketing research and marketing strategy, students are able to study the broad scope of the field of marketing and understand the ever-changing market from the perspective of both producers and consumers. With upper level marketing courses available, students may take classes in international marketing, sports and entertainment law, marketing communications and numerous other specialized courses.
Graduates of Saint Joseph's Marketing Department have moved on to careers in sales, consumer products/retail, finance, communications, entertainment, health, and a number of other industries. Hershey Foods, Comcast, Morgan Stanley and Urban Outfitters are just a few of the organizations who have hired SJU grads.