Sports Marketing

Overview

Sports marketing courses at Saint Joseph's University are taught by industry experts, with guest lectures by current industry professionals. We provide comprehensive courses in the business of sports, sports marketing, and sports analytics. Additionally, each sports marketing major is encouraged to have an internship. Internships allow you to gain real-world experience and meet contacts before you graduate so you can be best prepared to anticipate and meet the needs of this dynamic industry.

For students who have an interest in the sports industry, the sports marketing minor provides an opportunity to learn from industry experts as well as current industry professionals. 

You will take courses in a variety of courses in sports marketing to develop your skills and knowledge for a career in the field. These courses include Principles of Marketing, Business of Sports, Sports Marketing, Sports Law, Sports Selling and Sales and Sports Economics.

The marketing department at Saint Joseph’s University provides an impressive education in the theory and practice of marketing. You'll have opportunities to investigate the sports-related aspect of the field so you can succeed and thrive in today’s ever-changing global marketplace.

Studying sports marketing in a city like Philadelphia is another advantage to the Saint Joseph’s University program. With four successful major sports franchises as well as a number of smaller private teams such as the Philadelphia Union, the Philadelphia Soul and the Camden River Sharks all within a short distance of the university, you have the opportunity to spectate and participate in several internships.