Saint Joseph's University Saint Joseph's University

Sports Marketing

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Overview

There are fewer cultural phenomenons more widely loved than sports, attracting millions of fans around the world to attend or watch events each year. Understanding and executing effective sports marketing campaigns is a critical component when generating revenue and advertising a company or team.

What is a Sports Marketing Major?

As a sports marketing major, you will take a variety of courses in marketing, business, economics and law to develop your skills and knowledge for a career in the field. These courses include:

  • Principles of Marketing
  • Business of Sports
  • Sports Marketing
  • Sports Law
  • Sports Selling and Sales
  • Sports Economics

Sports marketing courses at Saint Joseph's University are taught by industry experts, with guest lectures by current sports professionals. We provide comprehensive courses in the business of sports, sports marketing and sports analytics.

What Can You Do with a Degree in Sports Marketing?

The marketing department at Saint Joseph’s University provides an impressive education in the theory and practice of marketing. You'll have opportunities to investigate the sports-related aspect of the field so you can succeed and thrive in today’s ever-changing global marketplace. Securing a degree in sports marketing has helped many graduates go on to pursue careers as:

  • Athletic director
  • Sales manager
  • Public relations director
  • Sports administrator
  • Account executive or manager
  • Ticketing director
  • Event coordinator or Community manager for professional teams
  • Sports agent

Ways to Study Sports Marketing at Saint Joseph's University

For students who have an interest in the sports industry, the sports marketing major provides an opportunity to learn from industry experts as well as current industry professionals.

How will Saint Joseph’s University Prepare You for a Career in Sports Marketing?

During your time at Saint Joseph's University, you will be encouraged to pursue internships in the sports marketing industry. Internships allow you to gain real-world experience and meet contacts before you graduate, making you better prepared to meet the needs of this dynamic industry.

Studying sports marketing in Philadelphia is another advantage to the Saint Joseph’s University program. With four successful major sports franchises including the Philadelphia Eagles, Phillies, 76ers  and Flyers as well as a number of smaller private teams such as the Philadelphia Union, the Philadelphia Soul and the Camden River Sharks all within a short distance of the University, you will have the opportunity to participate in several internships and connect with sports marketing leaders.

4+1 ACCELERATED BACHELOR’S/MASTER PROGRAM OPTIONS

Saint Joseph’s University offers an accelerated bachelor’s/master’s program that allows current undergraduate machine learning for business applications students to start earning their MBA or Organization Development and Leadership M.S. during their senior year. This model enables you to complete your undergraduate and graduate work in just five years, instead of the traditional six or seven. Combining your bachelor’s with a master’s degree can help you save time and money.

Machine learning for business applications majors interested in this unique option must apply to the graduate program in their junior year and be provisionally accepted before they complete their bachelor’s degree.

Course Catalog Information

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