Marketing MS

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Overview

The top-ranked Master of Science in marketing program at Saint Joseph's University provides students with the tools, theory and practical knowledge necessary for career advancement in marketing. A Marketing MS from Saint Joseph's University will help advance your marketing career. You can complete the program online in 1-2 years.

What is a Marketing MS?

As a student in Saint Joseph's University's online master's in marketing program, you’ll cover topics such as:

  • Consumer Behavior
  • Marketing and Consumer Trends
  • Marketing Analytics
  • Marketing Research

You will have the opportunity to take what you learn and apply it to real-world experiences. The core curriculum is designed to develop essential marketing competencies, while the focus on analytics will help you collect and evaluate data to optimize your marketing campaigns.

Saint Joseph's Marketing MS program has also been recognized in U.S. News & World Report's 2023 rankings for graduate programs, placing it as one of the top 20 marketing graduate programs in the nation.

100% Online Graduate Marketing Program

The Marketing MS is designed to meet the needs of working professionals in the field looking to advance their careers. Courses in the master’s program are fully online, with small virtual class sizes making it easy to connect with your professors and classmates to develop your graduate network. For maximum flexibility, this program can be completed on a part-time basis.

Learn More About the Online Student Experience

What Can I Do With a Master's Degree in Marketing?

Whether you plan to pursue advertising and promotion, entertainment, music, sports marketing or a wide array of other sectors, Saint Joseph's University will provide the foundation necessary to enhance your marketing career. Graduates have gone on to pursue marketing jobs in the following roles:

  • Chief Marketing Officer (CMO)
  • Advertising executive
  • Brand manager
  • Content creator
  • Digital marketing manager
  • Director of marketing analytics

Additionally, the Master of Science in marketing program at Saint Joseph’s University now offers a unique curriculum option through the marketing analytics track. Engage in real-time learning and help your organization make data-informed marketing decisions.

How Will a Marketing MS from Saint Joseph's University Enhance My Career?

Throughout the online program, you’ll have opportunities to interact with business leaders, work on live case studies and learn from top-notch faculty who are experts in the marketing field.

THE PHILADELPHIA ADVANTAGE

Earning your degree from a university with deep roots and connections to the nation’s sixth-largest city, Philadelphia, means you’ll have access to a valuable network. Home to many advertising, marketing and digital agencies and several of the nation’s Fortune 500 companies, there’s no shortage of opportunity here.

CAREER COUNSELING

In addition to giving you a marketable skill set, Saint Joseph’s also provides specialized career counseling services for graduate business students. Whether you are just starting a marketing career or are looking to pivot into a new industry, we can help you with your next career move.

 

Course Catalog

At a Glance

Length

Full-Time: 1- 1.5 years

Part-time: 2 years (on average).

All students have the flexibility of 6 years to complete their degrees.
Format Online
Credits 30 credits 
Weekly Schedule

Online: classes are normally offered in 8-week accelerated sessions, with most classes meeting “live” online one night per week.
Profile of a Fellow Student
  • Full-time students average 1 to 3 years of work experience.
  • Part-time students average about 5 to 10 years of work experience.
  • International applicants average about 2 to 4 years of work experience.

While many of our students hold positions in the marketing area of their organization, we welcome students from all academic and professional backgrounds. No work experience is required to begin the program. 
Tuition for 2022-2023 $1,163 per credit
Graduate Assistantships Graduate assistantships offer tuition remission and a stipend. Positions are available, but highly competitive. Once you apply, please note that all offices manage their hiring individually and will contact individual candidates if interested.
Career Development The Career Center offers a host of resources including resume review, interview prep, on-campus career fairs and interviews, workshops and networking events.
Discount Eligibility
  • Alumni of Saint Joseph's are eligible to receive 10% off the cost of this program through our alumni discount.
  • Completed a year or more of service with a recognized service organization? You may be eligible for our mission discount. 
  • Check with your employer to see if they are an Edcor or a Bright Horizons EdAssist member, which may entitle you to a discount on graduate programs. 

Note: discounts cannot be combined. 
Veterans SJU is a Yellow Ribbon School that accepts GI education benefits. Our Office of Veterans Service can help you access and understand your benefits.

 

Related Programs

Marketing Certificate

The marketing certificate can be completed as a standalone certificate or as part of the Marketing M.S. or stackable MBA. Whether you enroll in the marketing certificate on its own or stack it as part of the MBA or M.S., you will receive a certificate credential that can be added to your resume.

Pharmaceutical & Healthcare Marketing MBA

The Pharmaceutical & Healthcare Marketing MBA at Saint Joseph's University is designed to accelerate your career by enhancing your marketing knowledge through academic study and real-world experience in the healthcare industry.

Food Marketing MBA

Saint Joseph’s University’s Food Marketing MBA is a one-of-a-kind program with a 25+ year tradition at an AACSB-accredited business school. With a Food Marketing MBA, you will be an agile leader with the business acumen and industry knowledge to lead your organization through future trends and shifts of the industry and consumer behaviors.