Saint Joseph's University Saint Joseph's University

Marketing M.S.

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Overview

The top-ranked Master of Science in marketing program at Saint Joseph's University provides students with the tools, theory and practical knowledge necessary for career advancement in marketing. A Marketing M.S. from Saint Joseph’s University will help advance your marketing career. You can complete the program in 1-2 years, online or on campus.

What is a Marketing M.S.?

As a student in Saint Joseph's University's master's in marketing program, you’ll cover topics such as:

  • Consumer Behavior
  • Marketing and Consumer Trends
  • Marketing Analytics
  • Marketing Research

You will have the opportunity to take what you learn and apply it to real-world experiences. The core curriculum is designed to develop essential marketing competencies, while the focus on analytics will help you collect and evaluate data to optimize your marketing campaigns.

Saint Joseph's Marketing M.S. program has also been recognized in U.S. News & World Report's 2022 rankings for graduate programs, placing it as one of the top 20 marketing graduate programs in the nation.

What Can You Do with a Marketing M.S.?

Whether you plan to pursue advertising and promotion, entertainment, music, sports marketing or a wide array of other sectors, Saint Joseph's University will provide the foundation necessary to enhance your marketing career. Graduates have gone on to pursue marketing jobs in the following roles:

  • Chief Marketing Officer (CMO)
  • Advertising executive
  • Brand manager
  • Content creator
  • Digital marketing manager
  • Director of marketing analytics

Additionally, the Master of Science in marketing program at Saint Joseph’s University now offers a unique curriculum option through the marketing analytics track. Engage in real-time learning and help your organization make data-informed marketing decisions.

How Will a Marketing M.S. from Saint Joseph's University Enhance Your Career?

Throughout the program, you’ll have opportunities to interact with business leaders, work on live case studies and learn from top-notch faculty who are experts in the marketing field.

THE PHILADELPHIA ADVANTAGE

Earning your degree from a university with deep roots and connections to the nation’s sixth-largest city, Philadelphia, means you’ll have access to a valuable network. Home to many advertising, marketing and digital agencies and several of the nation’s Fortune 500 companies, there’s no shortage of opportunity here.

CAREER COUNSELING

In addition to giving you a marketable skill set, Saint Joseph’s also provides specialized career counseling services for graduate business students. Whether you are just starting a marketing career or are looking to pivot into a new industry, we can help you with your next career move.

 

Marketing M.S. Courses

At a Glance

Length

Full-Time: 1- 1.5 years

Part-time: 2 years (on average).

All students have the flexibility of 6 years to complete their degrees.

FormatOn Campus or Online (Depending on specialization)
Credits30 credits 
Weekly Schedule

On campus: most classes are offered in 15-week sessions, with each class meeting one night per week.

Online: classes are normally offered in 8-week accelerated sessions, with most classes meeting “live” online one night per week.

Profile of a Fellow Student
  • Full-time students average 1 to 3 years of work experience.
  • Part-time students average about 5 to 10 years of work experience.
  • International applicants average about 2 to 4 years of work experience.

While many of our students hold positions in the marketing area of their organization, we welcome students from all academic and professional backgrounds. No work experience is required to begin the program. 

Tuition$1,140 per credit (2021-2022)
Study Tour

For Master of Science in Marketing students specializing in International Marketing, this specialization culminates with a study tour course to complete your international business education. This course is a specially designed tour to varying locations which offers students a unique opportunity to study international marketing and develop a better understanding of the global marketing environment.

In addition to the normal tuition charge for the three-credit study tour course, students will also be charged a travel fee. This travel fee averages $4,000.

HousingSJU has on and off-campus housing options for adult and graduate students
VeteransSJU is a yellow ribbon school that accepts GI education benefits. Our Office of Veterans Services can help you access and understand the benefits available to you, and will support you during your educational career at SJU.
Career Development CenterThe Career Development Center offers a host of resources including resume review, interview prep, on-campus career fairs and interviews, workshops and networking events.
Graduate AssistantshipsGraduate assistantships offer tuition remission and stipend. Positions are available, but highly competitive. Once you apply, please note that all offices manage their hiring individually and will contact individual candidates if interested.
Discount Eligibility
  • Alumni of Saint Joseph's are eligible to receive 10% off the cost of this program through our alumni discount.
  • Completed a year or more of service with a recognized service organization? You may be eligible for our mission discount. 
  • Check with your employer to see if they are an Edcor or a Bright Horizons EdAssist member, which may entitle you to a discount on graduate programs. 

*note - discounts cannot be combined. 

 

Related Programs

Marketing Stackable Certificate

The marketing certificate can be completed as a standalone certificate or as part of the Marketing M.S. or stackable MBA. Whether you enroll in the marketing certificate on its own or stack it as part of the MBA or M.S., you will receive a certificate credential that can be added to your resume.

Pharmaceutical & Healthcare Marketing MBA

The pharmaceutical program at Saint Joseph's University provides students with a thorough understanding of efficient clinical research, innovation and understanding of complex healthcare costs. Because the landscape is constantly changing, Saint Joseph’s University provides pharmaceutical marketing majors with an elite faculty boasting past industry and active consulting experience.

Food Marketing MBA / M.S.

The Department of Food Marketing in the Haub School of Business offers an internationally-recognized food marketing degree program at both the graduate and undergraduate level. The department is one of the largest majors in the university and provides students job placement with manufacturers such as General Mills and PepsiCo, retailers such as Wegmans and Wal-Mart, and marketing research firms such as AC Nielsen and IRI, as well as various advertising and consulting agencies.