As a sports marketing major, you will take a variety of courses in marketing, business, economics and law to develop your skills and knowledge for a career in the field.
Entertainment can be viewed as both a product and as a promotional tool. Saint Joseph’s University's marketing department offers a one-of-a-kind major for the student who wants to work behind the scenes in show business. With a degree in entertainment marketing, you can develop a blockbuster campaign, promote a studio’s latest film or market a concert, event or theater production.
What Sets Our Program Apart
The entertainment marketing major teaches students how traditional marketing practices are applied and often rewritten in the world of entertainment through specialized courses and interaction with industry entertainers and entertainment executives.
As an entertainment marketing major, you will learn about consumer and buyer behavior and what influences buying decisions. You will also learn how to conduct marketing research, the principles of marketing and entertainment law.
By learning and applying the creative process, you will study how to attract fans, customers and professional opportunities. In addition to general marketing courses, the entertainment marketing curriculum includes a focus on entertainment law, the music industry and sports marketing.
You can pursue a major in entertainment marketing or an entertainment marketing minor if you are majoring in another discipline. Many students often decide to double major or add minors to their studies. Some common additional areas of study that students interested in major also pursue include:
Students are encouraged to apply for Saint Joseph's University's American Marketing Association chapter, which is focused on helping students prepare for successful careers in marketing. The American Marketing Association's events and opportunities at Saint Joseph's University include:
- Monthly meetings with marketing professionals and career advisors
- Networking opportunities with professionals in entertainment marketing
- Leadership positions and corresponding committees within Saint Joseph's University's American Marketing Association
- Events where students can compete against one another using real-world marketing scenarios
Saint Joseph’s University offers an accelerated bachelor’s/master’s program that allows current undergraduate students to start earning their MBA or Master of Science in organization development and leadership during their senior year. This model enables you to complete your undergraduate and graduate work in just five years, instead of the traditional six or seven. Combining your bachelor’s with a master’s degree can help you save time and money.
Entertainment marketing majors interested in this unique option must apply to the graduate program in their junior year and be provisionally accepted before they complete their bachelor’s degree.
What Can You Do with a Degree in Entertainment Marketing?
Saint Joseph's University students studying entertainment marketing have gone on to become:
- Casting directors
- TV or film producers
- Artist or artist relations managers
- Music producers
- News anchors
As an entertainment marketing major at Saint Joseph's University, you will study real-world scenarios in the entertainment industry. You will also learn how to communicate and negotiate with clients, agents, musicians, actors, directors and more.
View required courses for this program in the academic catalog. Please contact us if you have any questions about the program curriculum.
Affordable tuition rates can be found on our Tuition and Fees page.*
*Pricing does not include room and board, health insurance or any professional, clinical or transportation fees. Visit our Tuition and Fees page for a detailed breakdown.
There is no application deadline for this program. Here are recommended application submission dates:
February 1 – recommended application submission for Fall semester
August 1 – recommended application submission for Spring semester
Saint Joseph’s accepts students on a year-round basis, so any applications received after these dates will be considered for the next applicable semester. Contact the Office of Admission for information regarding space availability at firstname.lastname@example.org or 610-660-1300.
1. To be considered for admission, you must have graduated from an approved secondary school (or be on track to graduate), received a diploma from an accredited home school association or earned a GED.
2. A high school transcript with an official school stamp or an official GED transcript is required. High school transcripts must include courses completed through your junior year as well as courses in progress during your senior year. If you’ve attended any post-secondary institutions, official transcripts for those institutions are required as well.
Transfer credit may be awarded for previous coursework. A course must meet the following requirements to be considered for transfer to Saint Joseph’s University:
- Undergraduate courses with a grade of “C” or above
- Graduate courses with a grade of “B” or above
- Pass/Fail grades are not eligible for transfer credit
- Must be from a regionally or programmatically accredited institution
- The coursework must match the course offered at Saint Joseph's
- Some programs have a time limit for specific courses
- Earned credit may be submitted for review based on a timeline of less than or equal to 5 to 10 years between completion of course and enrollment at SJU
*Visit the Transfer Admission page for a detailed breakdown of courses and institutions eligible for transfer.
If you are not a United States citizen, you must show proof of permanent resident visa status. Students educated in another country may be admitted if they:
- Satisfy general admission requirements
- Earn a minimum of 550 (paper-based), 213 (computer-based) or 79 (internet-based) on the Test of English as Foreign Language (TOEFL) administered by the Educational Testing Service of Princeton, New Jersey
Students from English-speaking countries may choose to take the SAT or ACT as an option to the TOEFL exam. An evaluation of foreign transcripts by the World Education Service or other approved agency is required.
Saint Joseph’s is a military-friendly institution and offers assistance and services to veterans and their dependents who are utilizing educational benefits. Benefits include:
- Chapter 30 Montgomery GI Bill®
- Chapter 31 Vocational Rehabilitation
- Chapter 33 Post 911 GI Bill®
- Chapter 35 Survivors and Dependents Assistance
- Chapter 1606 National Guard or Reserves
- Chapter 1607 National Guard or Reserves (REAP) (*if eligible, must be utilized by November 25, 2019)
- Pennsylvania National Guard Educational Assistance Program (EAP)
- Federal Tuition Assistance (FTA)