Entertainment can be viewed as both a product and as a promotional tool. Saint Joseph’s University's marketing department offers a one-of-a-kind major for the student who wants to work behind the scenes in show business. With a degree in entertainment marketing, you can develop a blockbuster campaign, promote a studio’s latest film or market a concert, event or theater production.
What is an Entertainment Marketing Major?
The entertainment marketing program teaches you how traditional marketing practices are applied and often rewritten in the world of entertainment. You will study the marketing practices applied to the entertainment industry as well as the organizations and people who create and distribute television, film, music, gaming and theater. Through specialized courses and interaction with entertainers and entertainment executives, you will gain a deeper understanding of the field. You will also develop an appreciation for both marketing entertainment and using entertainment to create change.
By learning and applying the creative process, you will study how to attract fans, customers and professional opportunities. In addition to general marketing courses, the entertainment marketing curriculum includes a focus on entertainment law, the music industry and sports marketing.
Ways to Study Entertainment Marketing
You can pursue a major in entertainment marketing or an entertainment marketing minor if you are majoring in another discipline.
What Can You do with a Degree in Entertainment Marketing?
Saint Joseph's University students studying entertainment marketing have gone on to become:
- Casting directors
- TV or film producers
- Artist or artist relations managers
- Music producers
- News anchors
As an entertainment marketing major at Saint Joseph's University, you will study real-world scenarios in the entertainment industry. You will also learn how to communicate and negotiate with clients, agents, musicians, actors, directors and more.
How will Saint Joseph’s University Prepare You for a Career in Entertainment Marketing?
The entertainment marketing major teaches students how traditional marketing practices are applied and often rewritten in the world of entertainment through specialized courses and interaction with industry entertainers and entertainment executives.
As an entertainment marketing major, you will learn about consumer and buyer behavior and what influences buying decisions. You will also learn how to conduct marketing research, the principles of marketing and entertainment law.
Students are encouraged to apply for Saint Joseph's University's American Marketing Association chapter, which is focused on helping students prepare for successful careers in marketing. The American Marketing Association's events and opportunities at Saint Joseph's University include:
- Monthly meetings with marketing professionals and career advisors
- Networking opportunities with professionals in entertainment marketing
- Leadership positions and corresponding committees within Saint Joseph's University's American Marketing Association
- Events where students can compete against one another using real-world marketing scenarios