Saint Joseph’s University's marketing department offers a one-of-a-kind major for the student who wants to work behind the scenes in show business. With a degree in entertainment marketing, you can develop a blockbuster campaign, promote a studio’s latest film or market a concert, event or theater production.
The entertainment marketing program teaches you how traditional marketing practices are applied and often rewritten in the world of entertainment. Through specialized courses and interaction with entertainers and entertainment executives, you will gain a deeper understanding for the field. You will also develop an appreciation for both marketing entertainment and using entertainment to create change. By learning and applying the creative process, you will learn how to attract fans, customers and professional opportunities. In addition to general marketing courses, the entertainment marketing curriculum includes a focus on entertainment law, the music industry and sports marketing.