Creating a Campaign of Caring

In the wake of COVID-19, Saint Joseph’s Day of Giving 2020 was transformed into a campaign of caring, called Hawks With And For Others, that ran on social media. The goal of the eight-week campaign was to highlight and celebrate the St. Joe’s community, share the good that's happening through the University, and engage with SJU alumni and friends while fostering a culture of giving.

Ultimately, the Hawks With And For Others campaign reached 100% of its fundraising goal.

A total of 50 posts were shared throughout the duration of the campaign, with content ranging from celebrating Hawks on the front lines of the pandemic, to showing alumni giving back to their communities and highlighting the reasons Hawks give back to SJU. 

Some of the most liked #HawksWithAndForOthers stories were:

The Avellino brothers (Scott ’97 and Don ’83, ’92) were featured for using their distillery, Brandywine Branch Distillers, in the fight against COVID-19. By shifting gears from distilling spirits to producing hand sanitizer, they’re supporting first responders and health care providers in a time of need.

Saint Joseph’s donated personal protective equipment (PPE) and cleaning supplies to local health providers and first responders fighting the COVID-19 pandemic. The College of Arts and Sciences donated PPE and cleaning supplies, including gloves, face masks, goggles, antibacterial soap, booties and lab coats, to health care providers who are fighting the pandemic.

Cassie Hahn ’21, secretary of SJU Hearts of Hope, worked with her neighbor to paint and deliver Hearts of Hope to the nurses and health care providers of Saint Peter’s University Hospital.

Elizabeth McCall ’08 was featured on NBC10 for calling on her networks to source a stockpile of PPE. She then converted her garage into a distribution center and, within days, she was delivering masks, gloves and foot covers to first responders who desperately needed them.