The Saint Joseph’s University logo is one of the most recognizable elements of our brand.
Consistent and considerate presentation of the logo maintains the strength and integrity of our brand. When the logo is used in a consistent way according to the guidelines in this section, our audiences have a distinctive and memorable experience of Saint Joseph’s.
The logo may not be reconstructed or altered in any way. It must be reproduced from high-resolution digital files.
Need a logo file? Contact us at firstname.lastname@example.org.
The Saint Joseph's University logo is comprised of two parts: the letter mark and the word mark. Here it is shown in horizontal format.
The Saint Joseph's University logo is comprised of two parts: the letter mark and the word mark. Here it is shown in vertical format.
The lettermark is a unifying emblem of Saint Joseph's University, a bold symbol that stands for our students, faculty, staff and alumni. The lettermark may be used in instances where it has context with other branded elements when the logo is present.
The University seal is a proud reminder of our past. At its core is the University crest, symbolizing our heritage and traditions. The seal is only used with approval from the Office of the President.
Schools, Centers and Institutes Lockups
Known as a typeset lockup, an alternate version of the University logo was created to promote our schools, centers and institutes. The format is thoughtfully designed to balance the University’s established brand style with the school’s unique name recognition.
This solution for our schools, centers and institutes is the only approved version and replaces all previous lockups.
When more than one school, center or institute is being represented on the same branded collateral, the University logo is used. The use of multiple lockups on the same collateral is not permitted.
Lockups are not developed for University departments, affinity and student groups, or events.
The Schools, Centers and Institutes Lockup template is owned by the Office of Marketing and Communications. To obtain a lockup for your area, contact us at email@example.com.
Our brand fonts are Tiempos Headline, Tiempos Text, Oswald and Roboto.
Thoughtful use of typography speaks as loudly as the words themselves. Great type guides the reader, clarifies information and adds visual interest to our communications.
“Against the sky, our colors fly. Deep Crimson folds and Gray.”
Saint Joseph’s University will always be the home of the Crimson and Gray. Representing a rich legacy, these colors are cherished by our current students and alumni alike.
Color speaks. Color is memorable. Our colors are one of the most recognizable elements of our brand. So we don’t hold back. We paint our colors on all our communications. Proudly showing off our Hawk pride.
Bring on the color. Be bold and confident with it. Use our brand colors at full opacity and don’t water them down.
PMS: Cool Gray 11
Oral tradition has it that the colors were adopted in the late 1890s when a young seminarian leading a pep rally saw the two colors on a book he was holding and thought they looked good together.
Dab on a secondary color or two from our brand palette to accent and brighten a design. Be deliberate and strategic when you apply them.
In typographic treatments, use secondary colors sparingly. Choose just one secondary color in combination with our two main brand colors.
Pump up a design by infusing a secondary color in photography.
Loyola Gold and Felix Teal are inspired by the colors in our University seal.
Secondary Colors on the Web
Secondary colors must meet WCAG level AA standards for web which requires a contrast ratio of at least 4.5:1 for normal body text and 3:1 for large text. In accordance with this, only black text is used on fields of Loyola Gold.
A contrast ratio of at least 3:1 is required for graphics and user interface components (such as form input borders, or delineating tabular information).
PMS: Cool Gray 3
Graphic elements are strong visual symbols that represent core features of our brand.
The Hawk landed on campus in 1929 as a nickname for our athletic teams. Now, we all -- students, alumni, staff and faculty -- call ourselves Hawks. The symbol has a deep, emotional resonance and unites us as a campus community. The shadow hawk icon is used selectively and primarily for internal communications with guidance from the Office of Marketing and Communications.
Layouts get even more interesting when you layer on this pattern. Quiet and most comfortable in the background, this element has a deep and meaningful soul. The repetition of the plus symbol invokes plurality. The pattern subtly reinforces a cornerstone of our brand: the limitless combinations of experience that define our students and our other Hawks. It's "and" to the nth degree.
This bad boy is a standout in our brand identity repertoire. The ampersand icon only hangs out with headlines; you'll never find it in a subhead or body copy. The spatial relationship between the ampersand and the circle is special. Oh so carefully balanced. Don't attempt to create your own icon at home! We have high-resolution digital files.