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Guidelines, Procedures and Tips
We are proud to partner with you to share the great work happening at Saint Joseph's. Please take a look at the guidelines, procedures, best practices and helpful hints for working with us.
There are a number of ways that Saint Joseph's community learns about news, events and University initiatives including through the weekly newsletter, Hawk Hill This Week, the University Events calendar, and university announcements. See the "Submitting Announcements" section below to learn more.
Your expertise supports our brand
As an institution of higher education, Saint Joseph’s employs highly regarded subject matter experts who can assist the media with preparing accurate, thorough news stories. As an expert who represents the University, you can influence and add important insights to meaningful conversations around important issues and current affairs, consistent with the University’s mission. We cover faculty insights on the Saint Joseph's University website and in internal publications such as the magazine and Hawk Hill This Week.
PR and media opportunities
The Office of Marketing and Communications is a valuable and essential resource for faculty, staff and administrator experts who interact with the news media and other members of the public. We are here to provide strategic guidance including evaluating media opportunities, developing media briefings and offering media training. PR professionals serve an important function during media interviews, providing advice, ensuring accuracy of quotes and context, and conducting necessary follow-up. By working with the PR staff, experts also ensure that their expertise is known within the University and any resulting media coverage is amplified on internal and external channels (i.e., social media) as appropriate.
We provide all faculty and subject matter experts with media relations support. Subject matter experts and faculty are strongly encouraged to forward media inquiries directly to media relations for research, evaluation, scheduling, preparation, coordination and other support.
Thinking about starting a social account? Contact our office before getting started. We can advise on which platform is the best fit for your goals. Keep in mind that social accounts require a lot of love and attention.
- Twitter accounts should post 3-10 times a day
- Facebook 1-2 times per day
- LinkedIn once per week
- Instagram 3-5 times per week
- Snapchat is more flexible.
When in doubt, remember that the University channels already have thousands of followers, and can extend the reach of your news, while starting from scratch limits visibility. Share your suggestion for a social post through our news tip line.
The Saint Joseph's brand has a strong visual identity thanks to our creative team of designers. From print to digital and web, a bold, consistent design language unites all our communications.
Contact your area liaison for your communication initiatives and keep these guidelines in mind:
- Allow a minimum of six weeks from request to completion.
- Provide your budget number, quantity (for printed collateral), target audience, communication goal and key message.
The Office of Marketing and Communications follows the AP Stylebook generally, with several exceptions specific to Saint Joseph’s University, outlined in our online University Styleguide.
We have created a quick reference guide to aid you in the promotion of your University event that is any larger-scale, institutional event which meets any of the following criteria:
- Is open to the entire campus community, alumni, and/or the public
- Features an outside speaker of prominence
- Is meant to raise funds for the University, it’s programs or students
- Celebrates a major institutional milestone or new initiative
This resource is not meant for the purposes of smaller, routine campus events.
For smaller projects or when the creative services team does not have the bandwidth for new projects, we are now using Lucidpress. Lucidpress is a brand templating platform that empowers faculty and staff to easily create professional, on-brand content. The Lucidpress platform is populated with templates for brochures, postcards, posters and more that are easily customizable. To get access to Lucidpress for your department or group, contact Creative Director, Ryan Starr.
Preferred Vendor List
The Office of Marketing and Communications has identified preferred vendors to supplement our in-house strategic and creative team. Only these vendors may deliver marketing and communications services for Saint Joseph’s offices and departments outside of the MarComm team. Internal Saint Joseph’s community members requesting creative services should always contact MarComm first before reaching out to a vendor. We will utilize this list only if we cannot accommodate the work in house or through our Lucidpress self-service design/printing option.
Submitting Announcements, Events and Story Ideas
Is it news? Many factors influence the interest of news media and we’re happy to talk through those with you. When evaluating for possible publicity, we will think through the following factors:
- Interesting to the general public (or a large segment of the public, i.e., residents of the Delaware Valley, CEOs, higher education industry influencers)
- Compelling human-interest story that relates to Saint Joseph's
- Influences the daily life of most people
- Relates to trending news (health, politics, lifestyle news)
- New data or research findings accepted for publication in a peer-reviewed publication (please notify us immediately upon acceptance)
- Presents a strong opinion on a trending news topic that is related to your area of expertise (could be appropriate for an opinion editorial, contributed content or original article on LinkedIn)
- Grants or research funding over $1 million or related to a trending topic
- An on-campus event that attracts more than 1,000 people (Commencement)
- First of its kind
- Only in the city, state or country
While we are unable to promote all news breaking at Saint Joseph’s University, you can! Professional social media accounts carry the authenticity and personality that audiences crave. When appropriate, promote your news to your followers on social media channels like LinkedIn, Twitter, or Facebook. Be sure to tag the University. The following news items may be more relevant to your followers:
· Grants or scholarships under $1 million
· Speaking engagements or lectures
· Textbook or chapter publications
Press/ Media Inquiries
All requests for interviews and information should be directed to the Office of Marketing and Communications at 610-660-1222. Visit our staff directory to contact a member of the PR/Media Relations team directly.
The University is a private institution. As such, University grounds and buildings constitute private property and are not open to the public, absent an explicit invitation from the Athletics Department or Marketing and Communications, or the purposes of a public event (e.g., a basketball game in Hagan Arena). When open to the public, in connection with a public event, the University retains the right to enforce the oversight of its property. When visiting or on University property, members of the news media, acting in their official capacity, must be accompanied by a member of the Marketing and Communications or Athletics Communications staff while on campus. Members of the student newspaper, The Hawk, are exempt from this requirement.
All news media, including The Hawk student newspaper, must work with the Office of Marketing and Communications before reporting on the Student Health Center, Kinney Center, or other areas where health information may exist.
Visit SJUHawks.com for Athletics department media information.
Not sure where to start? Contact us at 610-660-1222 or firstname.lastname@example.org for support.