Department of Marketing Academic Programs and Degrees

Entertainment can be viewed as both a product and as a promotional tool. Saint Joseph’s University's marketing department offers a one-of-a-kind major for the student who wants to work behind the scenes in show business. With a degree in entertainment marketing, you can develop a blockbuster campaign, promote a studio’s latest film or market a concert, event or theater production.

A marketing degree from Saint Joseph’s University provides you with the knowledge, skills and experience needed to stand out from the crowd in today’s ever-changing digital marketplace. This program is offered on campus, giving you hands-on experiences and networking opportunities with renowned marketing experts.

As a sports marketing major, you will take a variety of courses in marketing, business, economics and law to develop your skills and knowledge for a career in the field.

The Advertising and Promotions Minor at Saint Joseph’s University will help you learn how to create effective ad messaging and successfully promote a company or product.