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As a sports marketing major, you will take a variety of courses in marketing, business, economics and law to develop your skills and knowledge for a career in the field.

Entertainment can be viewed as both a product and as a promotional tool. Saint Joseph’s University's marketing department offers a one-of-a-kind major for the student who wants to work behind the scenes in show business. With a degree in entertainment marketing, you can develop a blockbuster campaign, promote a studio’s latest film or market a concert, event or theater production.

The music industry minor at Saint Joseph’s University provides a strong foundation in the theoretical and creative aspects of music, along with practical training in business, music marketing and promotion.