Marketing

Overview

The Saint Joseph’s University marketing program provides students with the knowledge, skills and experience they need to stand out from the crowd in today’s ever-changing marketplace.

Marketing majors will become knowledgeable in the latest promotional techniques, digital media options and consumer behavior trends. These students will also develop a solid foundation in marketing theory. Our strong industry ties offer ample “real world” insights via guest speakers, field trips, case studies and internships.

Students will also get plenty of practice designing actual marketing plans, promotional campaigns and research projects. Saint Joseph's University marketing majors also have the opportunity to interact with a diverse faculty comprised of world-renowned scholars, industry experts and corporate executives.

Most importantly, as a Saint Joseph's University marketing graduate, each student will have the competitive edge to help them land the job of their dreams. In addition to general marketing, we offer programs in advertising & promotion, entertainment, the music industry and sports. So, whether the goal is to become an advertising icon, a branding executive, an entertainment event planner or a sports whiz, a marketing degree is a ticket to success!

The marketing department provides a notable education in marketing. The department offers three majors and six minors:

Majors