Marketing

Overview

A marketing degree from Saint Joseph’s University provides you with the knowledge, skills and experience needed to stand out from the crowd in today’s ever-changing digital marketplace. This program is offered on campus, giving you hands-on experiences and networking opportunities with renowned marketing experts.

What is a Marketing Degree?

You will develop a solid foundation in marketing theory and ethics and learn how to design digital marketing plans, promotional campaigns, social media strategies and research projects. Saint Joseph’s University’s strong industry connections in Philadelphia and around the world provide extensive insights into emerging marketing trends and connect you with industry leaders dedicated to helping you find long-term career success.

Saint Joseph’s University’s marketing majors become knowledgeable in:

Sales techniques
Digital marketing
Social media
Advertising strategies
Technology and consumer behavior trends

Ways to Study Marketing at Saint Joseph's University

For those who are interested in a double major or double minor, Saint Joseph's University offers majors in marketing, sports marketing and entertainment marketing as well as minors in the following:

What Can You Do with A Degree in Marketing?

With a marketing degree from Saint Joseph's University, you will have a competitive edge to land a job in a variety of exciting industries. In addition to general marketing, Saint Joseph’s University offers programs in advertising and promotion, entertainment, music and sports. You can refine your skills in a specific industry while studying basic marketing principles. Whether the goal is to become an advertising icon, a branding executive, an entertainment event planner, a sports marketing whiz and more, a marketing degree is the ticket to success.

Saint Joseph's University marketing majors have the unique opportunity to interact with a diverse faculty comprised of world-renowned scholars, industry experts and corporate executives. Our expert faculty organize frequent guest speakers, class trips and case studies, while also helping you to secure internships that will prepare you for a fulfilling marketing career.

How Can You Prepare for a Career in Marketing?

Saint Joseph’s University is home to the award-winning student chapter of the American Marketing Association, which hosts enriching campus events such as networking panels, industry speaker events, service projects and many other marketing career opportunities.

Marketing students can also gain experience in the entertainment industry by participating in Saint Joseph’s University’s record label, 1851 Records, and campus radio station, Radio 1851, which was founded by former radio executive and current Saint Joseph’s University professor Dr. David Allan. The Sports Marketing Club is also available for students to connect with and learn from prominent sports executives.

4+1 Accelerated Bachelor's/Master's Program

Saint Joseph’s University offers an accelerated bachelor’s/master’s program that allows current undergraduate students to start earning their master's degree by their senior year. This model enables you to complete your undergraduate and graduate work in just five years, instead of the traditional six or seven. Combining your bachelor’s with a master’s degree can help you save time and money. The marketing major is compatible with the following graduate programs for the 4+1:

Marketing majors at Saint Joseph's interested in this unique option must apply to the graduate program in their junior year and be provisionally accepted before they complete their bachelor’s degree.

Course Catalog Information

Entertainment Marketing

Saint Joseph’s University's one-of-a-kind entertainment marketing major is designed for students who want to work behind the scenes in show business. You'll develop the skills to run a blockbuster campaign, promote a film or market concerts and events.

Sports Marketing

As a sports marketing major, you will take a variety of courses in marketing, business, economics and law to develop your skills and knowledge for a career in the field.

Food Marketing

The food marketing department at Saint Joseph's University is led by faculty experts who have worked full-time in the food industry and have practical, first-hand experience. Saint Joseph’s University’s food marketing program is one of the first of its kind.