Saint Joseph's University Saint Joseph's University

Marketing

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Overview

A marketing degree from Saint Joseph’s University provides you with the knowledge, skills and experience needed to stand out from the crowd in today’s ever-changing digital marketplace. This program is offered on campus, giving you hands-on experiences and networking opportunities with renowned marketing experts.

What is a Marketing Degree?

You will develop a solid foundation in marketing theory and ethics and learn how to design digital marketing plans, promotional campaigns, social media strategies and research projects. Saint Joseph’s University’s strong industry connections in Philadelphia and around the world provide extensive insights into emerging marketing trends and connect you with industry leaders dedicated to helping you find long-term career success.

Saint Joseph’s University’s marketing majors become knowledgeable in:

  • Sales techniques
  • Digital marketing
  • Social media
  • Advertising strategies
  • Technology and consumer behavior trends

What Can You Do with A Degree in Marketing?

With a marketing degree from Saint Joseph's University, you will have a competitive edge to land a job in a variety of exciting industries. In addition to general marketing, Saint Joseph’s University offers programs in advertising and promotion, entertainment, music and sports. You can refine your skills in a specific industry while studying basic marketing principles. Whether the goal is to become an advertising icon, a branding executive, an entertainment event planner, a sports marketing whiz and more, a marketing degree is the ticket to success.

Saint Joseph's University marketing majors have the unique opportunity to interact with a diverse faculty comprised of world-renowned scholars, industry experts and corporate executives. Our expert faculty organize frequent guest speakers, class trips and case studies, while also helping you to secure internships that will prepare you for a fulfilling marketing career.

How Can You Prepare for a Career in Marketing?

Saint Joseph’s University is home to the award-winning student chapter of the American Marketing Association, which hosts enriching campus events such as networking panels, industry speaker events, service projects and many other marketing career opportunities.

Marketing students can also gain experience in the entertainment industry by participating in Saint Joseph’s University’s record label, 1851 Records, and campus radio station, Radio 1851, which was founded by former radio executive and current Saint Joseph’s University professor Dr. David Allan. The Sports Marketing Club is also available for students to connect with and learn from prominent sports executives.

Ways to Study Marketing at Saint Joseph's University

For those who are interested in a double major or double minor, Saint Joseph's University offers majors in marketing, sports marketing and entertainment marketing as well as minors in the following:

Continue Your Education in Marketing

Saint Joseph's University offers a variety of graduate options to help further develop your skills and advance your career in marketing, including:

Course Catalog Information