The data management certificate can be completed as a standalone certificate or as part of the MBA or the Business Intelligence and Analytics M.S. at Saint Joseph's. Whether you enroll in the data management certificate on its own or stack it as part of a graduate degree, you will receive a certificate credential that can be added to your resume.
Marketing Certificate
Overview
The marketing certificate can be completed as a standalone certificate or as part of the Marketing M.S. or stackable MBA. Whether you enroll in the marketing certificate on its own or stack it as part of the MBA or M.S., you will receive a certificate credential that can be added to your resume.
What is a Marketing Certificate?
Students who choose to stack their MBA with a marketing certificate will learn how to develop results-driven strategies using the latest marketing analytics and relationship-building techniques. The program is designed by experts and connected to a deep network of alumni leaders in the marketing industry to help you take your career to the next level.
The certificate in marketing enables students to develop a thorough understanding of the marketing industry. You will study marketing theory, social media strategies, print and digital marketing, advertising objectives, SEO/SEM and more, equipping you with the knowledge necessary to pursue a successful career in marketing.
CERTIFICATE COURSES:
The program requires the completion of 12 credits with a cumulative GPA of 3.0 or higher in Saint Joseph's University courses. To complete the marketing certificate, you must choose three of the following courses, in addition to the core MKT 550 course.
- MKT 550 Marketing Management (3 credits) (required)
- MKT 602 Promotional Strategy (3 credits)
- MKT 605 Market Research (3 credits)
- MKT 606 Consumer Behavior (3 credits)
- MKT 608 Marketing & Social Media (3 credits)
- MKT 609 Marketing Analytics (3 credits)
- MKT 610 Digital Marketing & Web Analytics (3 credits)
- MKT 621 Qualitative Research Methods (3 credits)
- MKT 622 Advertising and Consumer Insights (3 credits)
- MKT 623 Predictive Analytics for Marketing (3 credits)
- MKT 770 Marketing Special Topics (3 credits)
What Can You Do with a Marketing Certificate?
Individuals who have an MBA with a concentration in marketing are highly sought after by employers. Students who earn a marketing certificate as part of an MBA or Marketing M.S. program can pursue several career objectives, including the following:
- Chief Marketing Officer (CMO)
- Marketing manager
- Social media director
- Director of advertising
- Marketing analytics director
- Business development manager
How Will a Marketing Certificate from Saint Joseph’s University Enhance Your Career?
The stackable marketing certificate will help you hone your skills and knowledge to become a strategic marketing leader. You will learn marketing strategy and be challenged to think outside the box as you strategically support business goals. The program will also help you develop the leadership and communication skills needed to lead a diverse marketing team.
Marketing Certificate and the MBA
With stackable certificates, Saint Joseph’s University now offers the opportunity to complete an MBA in as little as one year. If you are interested in pursuing a future in marketing, you now have the option to stack the MBA core certificate with the marketing certificate as well as one other certificate of your choosing. By combining a certificate with one of the second stackable MBA certificate options listed below, you will be prepared to advance your career with the confidence needed in an ever-changing business world.
STACKABLE CERTIFICATE OPTIONS:
At-A-Glance
| Length | Average part-time: 2 - 4 semesters, or 6 -12 months. The marketing certificate is self-paced so you can take as many courses in a semester that makes sense with your schedule and goals. |
| Credits | 12 credits or 4 courses. |
Start Terms | Spring, summer or fall. |
| Format | Online, on campus, or hybrid of both formats. |
| Tuition for 2021-2022 | $1,140 per credit hour. Learn more about our tuition & fees. |
| Stack this Certificate into Master’s Programs | The credits of the marketing certificate can be applied towards the MBA or Marketing M.S. |
| Potential Career Paths | The marketing certificate helps prepare graduates for jobs such as:
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| Requirements | You can enroll in this certificate with any bachelor’s degree. No business background or related experience required. |
| Admission Information | The GMAT is not required for certificates. To learn more about the admission process and required materials, Graduate Admission can provide more information or answer any questions. |
| Financial Aid | Scholarships, federal and state grants, loans and other types of financial aid may be available to those who qualify. Our Financial Aid Office can help you understand your options. |
| Discount Eligibility |
Note: discounts cannot be combined. |
| Veterans | Saint Joseph’s is a Yellow Ribbon School that accepts GI education benefits. Our Office of Veterans Services can help you access and understand your benefits. |
Related Programs
Saint Joseph's MBA model is the first and only in Philadelphia to allow you to fully customize your experience. Our stackable, three-certificate model lets you choose two specializations in addition to a core MBA set of courses. Take them in any order, at your own pace, with the added flexibility of choosing online or on-campus options. Now enrolling for January 2021.
Saint Joseph’s University's marketing program provides students with the knowledge, skills and experience they need to stand out from the crowd in today’s ever-changing and challenging marketplace.