Using the Brand
You are a Brand Steward.
Each one of us is unique, but as Hawks we all fly together. Soaring in the same direction, proud to be the Saint Joseph’s University brand.
We represent our brand with every email, voice message, poster and presentation. We use a consistent style and format across campus for a unified brand identity.
Use these guidelines for all the ways you communicate with the world.
Every email you send is an opportunity to reinforce the Saint Joseph's brand. A consistent signature across all University emails is an effective way to promote the power and unity of our brand.
Use the email signature tool to create an upgraded signature in our new brand identity. It takes just a few minutes and you'll be on your way to helping Saint Joseph's communicate a consistent brand to all of our audiences.
- Simple and consistent display across all browsers, email providers and devices
- The option to include your personal gender pronouns
What’s NOT in it:
- Inspirational quotes
- Event promotion
- SJU logo
Stationery and Business Cards
Punch up your presentations with our bold new brand style. Our template is available as PowerPoint slides, has the Saint Joseph's logo embedded and includes slides that are uniquely designed to create a vivid presentation. For internal audiences, we encourage you to include the three brand pillar slides.
Zoom/Virtual Meetings Background
Conducting a video conference call using the University's Zoom account? We've created branded backgrounds for you to upload.
- Login to the Zoom Desktop Client
- Click the gear icon in the right hand corner (under your user profile image/icon)
- Click on “Virtual Background” in the left hand column
- Click the + icon beside “Choose Virtual Background”
- Upload the SJU virtual backgrounds from your computer
- Deselect “Mirror my video” in the bottom of the screen so that any text in your virtual background will be legible to you. Any other participants in your Zoom will see legible text in your background whether you select "mirror my video" or not.
- Select your background
We love to show off our Hawk pride on tee shirts, coffee mugs and all kinds of swag. If you're looking for branded merchandise for an event or promotion, contact your area liaison in the Office of Marketing and Communications.
Not sure who to contact? Check our staff listing page.
Flyers and posters are a great way to advertise on-campus events. Use the template provided to bring your event into the University brand. Contact the Office of Marketing and Communications with any questions or issues.
Campus digital signs are the television screens around campus that are used to advertise on-campus initiatives and events. Use the template provided to bring your event into the University brand before submitting your digital file to IT. Contact the Office of Marketing and Communications with any questions or issues.
Brand fonts for everyday use
Thoughtful use of typography speaks as loudly as the words themselves. Great type guides the reader, clarifies information and adds visual interest to your communications.
Consistent use of our brand fonts across all University communications reinforces the strength of our brand.
- Use Oswald for headlines, titles and subheads.
- Use Roboto or Georgia for body copy.
For more information on the open-source Oswald font, check out Google's Oswald Font.
For more information on the open-source Roboto font, check out Google's Roboto Font.
For more information on the Georgia font, check out Georgia's Font.
You're ready to go! The Oswald, Roboto and Georgia font families are available on all University computers.
Quite simply, the time is ripe for change. The institution’s most recent rebranding exercise was in 2012 and a great deal has happened in our industry over the past eight years. We’ve seen increased competition for fewer students, shifting demographics and generational changes, modernized vehicles to share our story and new, exciting opportunities to engage students.
Saint Joseph’s University has also evolved as an institution since that time. This new brand works to reflect that evolution and communicate who we are as an institution and how we want to show up in the world.
If you’ve been around Saint Joseph’s for a while, chances are you’ve encountered the tagline, “Live greater. That’s the magis.” Centered around the Latin word, magis, this campaign celebrated a core value of the Jesuits, which calls people to be more, and continuously strive for excellence. New creative launched in 2012 and ran through 2017. Brand expressions included commercial spots, sponsorships, transit advertising, 30th Street dominations, and even Campion Dining Hall wall art.
While this campaign helped the University to gain traction in certain areas, five years is a long time for a brand to live in market. Moving forward, ‘magis’ and ‘live greater’ will join the fondly remembered community of retired taglines.
Very soon! The MarComm team is hard at work developing a comprehensive strategy to bring the new brand to life. The external launch will include advertising, positioning strategies, social media, experiential opportunities and internal celebrations. Our team is committed to bringing the new brand to life each and every day, ensuring its continued growth, and we’re eager for your ideas and partnership
Many passionate, brilliant and diverse members of the Saint Joseph’s University community contributed to this effort ranging from prospective students to faculty and alumni. We are especially appreciative of the partnership with enrollment management who led the market research arm of this project.
Tagline? Who says you need a tagline to launch a new brand? Having a distinct and memorable tagline that is easily understood by consumers is a hurdle, especially in higher education. Instead, we’re embracing a brand platform to inform a multitude of brand expressions. The concept of “and” along with being “ready for everything” shows up in our storytelling, our visual identity system, our voice and tone, and our advertising.
At Saint Joseph’s University, we reject the idea that students need to decide between this or that to succeed. We embrace plurality and challenge students to develop more than the in-demand skills needed to land a great first job. Our faculty teach and mentor each and every student as they uncover how the sum of all their parts work together to create their human superpower. A superpower that beautifully intersects with where the world needs them most and helps to ready them for any- and everything.
You can’t. We acknowledge this is hard. And we appreciate your enthusiasm and desire to creatively brand your area within the University community. But, here is the rub. When we each develop a unique brand for our corner of the Saint Joseph’s universe, we show up in a confusing and fragmented way to the marketplace.
If our goal is to broaden brand awareness, we need to show up consistently. As one University. As one community. As crimson & gray. As traditional & revolutionary. As Saint Joseph’s University Hawks.