On the Job: Eshika Attri, BS ’26

What’s the next hot trend? There’s a good chance business administration major Eshika Attri, BS ‘26, has the answer — at least when it comes to e-commerce. Over her 12 weeks at TikTok headquarters in Seattle, she worked as an intern for TikTok Shop, focusing on the execution of various e-commerce campaigns to deliver a better experience for the app’s billions of users. 

The Role:

Category Management Campaign Intern, TikTok Shop

The Day-to-Day:

Every single day, there's a new problem that needs to be solved. There’s a new seller who needs support or a new content creator who’s looking for a certain shop that we can connect them with. Even just given the state of TikTok and what the future of the app is in the U.S., things are constantly changing. That’s one of the things I have enjoyed most about my internship. Every single day looks different.

Go-to snack or drink that gets you through the day:

Seattle is big on matcha, so that’s my go-to drink. And on Fridays we have “tea time” where we have boba tea delivered to the office. I get the taro boba. 

My “I nailed it” moment:

When one of the sellers I worked with went viral overnight. That was a total “whoa” moment, and also realizing that the TikTok Shop has so much potential in e-commerce. I feel like traditionally, people think of TikTok and might not think it’s legitimate, but in reality, we do a lot of the same things as Amazon. There’s just more of that social content aspect of it, and it’s exciting to see consumers picking up on that.

Favorite part of your role:

The fact that you can be working with anyone from a larger corporation to a grandmother in her basement who just wants to have a shop. TikTok can change things overnight for big brands and smaller ones. 

Tips for the next intern:

Be creative. There isn’t a playbook to success. And have fun with it. TikTok is a fun platform, and not only do we leverage trends, we create trends. Predicting what consumers want will be incredibly important on your path to success at the company. 

Favorite TikTok trend?

I think my longstanding favorite trend on the app is the “get ready with me” videos. We have so many of our content creator partners and affiliates promoting a bunch of different products within their “get ready with me,” and it's sort of the perfect way to start your day. And they’ve been around for a while now, and they’re fun to make, too.