The marketing program at Saint Joseph’s University provides an education in the theory and practice of marketing, encouraging adult learners to investigate a particular aspect of the field that most interests them.
What is a B.B.A. in Marketing?
With courses in consumer behavior, marketing research and marketing strategy, you will develop an understanding of the ever-changing marketing industry from the perspective of both producers and consumers. These courses allow you to leave Saint Joseph's University with a knowledge of advertising, social media, public relations, strategy, foreign affairs, budgeting and more, which will make you more versatile and competitive in the marketing industry.
What Can I Do with a B.B.A. in Marketing?
After obtaining a B.B.A. in Marketing, graduates have gone on to pursue a wide range of careers, including roles as:
Public Relations Specialists
Market Research Analysts
Social Media Managers
How will Saint Joseph's University Enhance My Career in Marketing?
The Bachelor of Business Administration in Marketing prepares you for a career in sales, consumer products/retail, finance, communications, entertainment, health and a number of other industries, while providing the flexibility to take evening, day and online coursework from an AACSB-accredited university.
You will also have the opportunity to engage with multi-disciplinary faculty who bring a rich blend of business, non-profit and academic experiences to the classroom.
Continue Your Education in Marketing
Saint Joseph's offers a variety of graduate options to help undergraduates further develop their skills in marketing after graduation to help guide and advance their careers, including:
With an Associate of Business Administration from Saint Joseph's University, you will gain a general understanding of the foundations of business with classes in accounting, information systems, business law, economics, marketing and management.
The international business program at Saint Joseph’s University offers courses in international marketing, finance and management, as well as a capstone course in global strategic planning. A truly interdisciplinary degree, you can enroll in a variety of courses exploring the international dimensions of business, as well as other courses in the College of Arts and Sciences that enhance knowledge about other countries and cultures.
Saint Joseph’s University's Bachelor of Business Administration in Entertainment Marketing offers a one-of-a-kind degree program for adult students who want to work behind the scenes in show business. With a degree in entertainment marketing, you can aspire to secure a career promoting a studio’s latest film, a concert event or the big game.