The marketing program at Saint Joseph’s University provides an education in the theory and practice of marketing, encouraging adult learners to investigate a particular aspect of the field that most interests them.
What is a B.B.A. in Marketing?
With courses in consumer behavior, marketing research and marketing strategy, you will develop an understanding of the ever-changing marketing industry from the perspective of both producers and consumers. These courses allow you to leave Saint Joseph's University with a knowledge of advertising, social media, public relations, strategy, foreign affairs, budgeting and more, which will make you more versatile and competitive in the marketing industry.
What Can I Do with a B.B.A. in Marketing?
After obtaining a B.B.A. in Marketing, graduates have gone on to pursue a wide range of careers, including roles as:
- Marketing Managers
- Account Managers
- Project Managers
- Marketing Coordinators
- Public Relations Specialists
- Marketing Directors
- Market Research Analysts
- Social Media Managers
How will Saint Joseph's University Enhance My Career in Marketing?
The Bachelor of Business Administration in Marketing prepares you for a career in sales, consumer products/retail, finance, communications, entertainment, health and a number of other industries, while providing the flexibility to take evening, day and online coursework from an AACSB-accredited university.
You will also have the opportunity to engage with multi-disciplinary faculty who bring a rich blend of business, non-profit and academic experiences to the classroom.
Continue Your Education in Marketing
Saint Joseph's offers a variety of graduate options to help undergraduates further develop their skills in marketing after graduation to help guide and advance their careers, including:
Please note that this degree program cannot be completed entirely online, though many of our non-major courses can be. Students may be required to take some daytime courses on campus for this major.