The marketing program at Saint Joseph’s University provides an education in the theory and practice of marketing. Because of this, students are able to investigate a particular aspect of the field that interests them.
With courses in consumer behavior, marketing research and marketing strategy, you will develop an understanding of the changing market from the perspective of both producers and consumers. These courses allow you to leave Saint Joseph's University with a knowledge about ethics, strategy, foreign affairs, budgeting and more, which will make you more versatile and desired in the field.
The bachelor of business administration in marketing prepares you for a career in sales, consumer products/retail, finance, communications, entertainment, health and a number of other industries, while providing the flexibility to take evening, day and online coursework from an AACSB-accredited university.
Please note that this degree program cannot be completed entirely online, though many of our non-major courses can be. Students may be required to take some daytime courses on campus for this major.