The marketing program at Saint Joseph’s University provides an education in the theory and practice of marketing, encouraging adult learners to investigate a particular aspect of the field that most interests them.
Sports Marketing B.B.A.
Sporting events attract millions of fans around the world each year. Having an effective sports marketing strategy in place is a critical component to furthering customer loyalty, enhancing brand awareness and generating revenue.
What is a Bachelor in Business Administration in Sports Marketing?
Adult learners studying sports marketing at Saint Joseph’s University gain insider knowledge from highly regarded faculty as they research this growing field. Our courses mix leadership, sports analytics, business skills and sports economics to provide adult learners with a well-rounded understanding of the global sports industry. You will learn how to effectively market teams, athletes and sport companies, studying innovative strategies behind some of the industry's most successful advertising campaigns.
What Can I Do with a Bachelor in Business Administration in Sports Marketing?
The sports industry continues to expand rapidly, as measured by new leagues, teams and events being created each year. With the increased use of sports as a platform for promoting products, there are significant opportunities to secure successful job opportunities in this growing field. Sports marketing graduates have gone on to pursue careers as:
- Athletic director
- Sales manager
- Public relations director
- Ticketing director
- Sports administrator
- Sports agent
- Account executive or manager
How Will Saint Joseph's University Enhance My Career in Sports Marketing?
Saint Joseph’s University's sports marketing courses are taught by industry experts and professionals who bring real-world career experiences to the classroom. These professors are sports analysts, CEOs and leaders in the field of sports marketing.
Additionally, Philadelphia is home to four professional sports leagues, indoor and MLS soccer, indoor and outdoor lacrosse and four minor league baseball teams. With dozens of college teams also available on all levels, there are few metropolitan areas in the country with as many opportunities for careers in sports as Philadelphia. As the size and scope of the sports industry grows, there is increasing demand for qualified individuals to serve on the marketing side of these organizations.
Our classes are designed to fit into busy adult lifestyles and are offered during the day, evenings or online so our students can build schedules that fit their needs. However, please note that the sports marketing degree program cannot be completed entirely online, though many of our non-major courses can be. Adult learners may be required to take some daytime courses on campus for this major.