The marketing program provides a rigorous education in the theory and practice of marketing while also creating opportunities to more thoroughly investigate a particular aspect of the field. Graduates of the program succeed and thrive in today’s dynamic and challenging global marketplace. With tracks in general marketing, sports and entertainment, advertising and promotion and international marketing, students are able to hone their skills in more specific disciplines and make contacts in the industries that they will enter.
With courses covering consumer behavior, marketing research and marketing strategy, students are able to study the broad scope of the field of marketing and understand the ever-changing market from the perspective of both producers and consumers. The upper level marketing courses bring majors to a greater understanding of specific real-world scenarios. These courses allow Haub School graduates to leave Saint Joseph's with a more well rounded knowledge of ethics, strategy, foreign affairs, budgeting and more, which will make them more versatile and desired in their field.
The Bachelor of Business Administration in Marketing through the Haub School's Degree Completion Program prepares students for careers in sales, consumer products/retail, finance, communications, entertainment, health, and a number of other industries, while providing the flexibility to take evening, day and online coursework from an AACSB-accredited university. Hershey Foods, Comcast, Morgan Stanley, and Urban Outfitters are just a few of the organizations that have hired SJU grads.
Want to get involved? The student chapter of the American Marketing Association is a great way to do that. The group is in charge of hosting marketing-related events on campus, including service projects and guest speakers, while also providing real-time experience for students. You could also try the campus radio station — Radio 1851 — and its record label, 1851 Records (founded by a professor and former radio executive) to gain experience in entertainment marketing.