Business Intelligence and Analytics
Overview
The Business Intelligence and Analytics (BIA) major at Saint Joseph's University will prepare you to make sense of data and use the information to help organizations make strategic business decisions.
What is business intelligence and analytics (BIA)?
It starts with data. Advances in technology have helped organizations collect mountains of data ranging from customer preferences to trends in sales.
The BIA major and minor at Saint Joseph's is structured to expose you to more than just technology. While you will learn top of the line software tools, the real advantage to the program is that you will learn how to use these tools, interpret the data, and identify important business trends.
Saint Joseph's business intelligence alumni work in a variety of fields engaged in interesting research for their organizations. For example, some monitor blogs, social media, and newspaper articles to present their companies with critical information about consumer sentiment, while another alum may work for the military and use business intelligence software to identify and avoid potential threats. Others use the software to track census data and make decisions on where to build new franchises.
To succeed in today's business world, employees must rapidly make complex decisions and those decisions demand insight. BIA graduates offer employers great potential and new profitable discoveries.