Entertainment Marketing Major

The Saint Joseph’s University Marketing Department now offers a one-of-a-kind major for the student who wants to work behind-the-scenes in show business. With a degree in entertainment marketing, you can help to develop a blockbuster-advertising plan to promote a studio’s latest film, a concert event or the big game.

The entertainment marketing major teaches students how traditional marketing practices are applied and often rewritten in the world of entertainment through specialized courses and interaction with local media executives. Students in this major develop an appreciation for the creative process, allowing them to market and establish an online presence that serves as a magnet for fans, customers and professional opportunities. In addition to general marketing courses, the entertainment marketing curriculum includes a focus on entertainment law, the music industry and sports marketing.

Students have the opportunity for hands-on experience with 1851 Entertainment Records and Radio or the Sports Marketing club. All students are urged to complete at least one internship. Our graduates go on to careers with companies such as Live Nation and Comcast Spectacor.