Entertainment Marketing Minor

The entertainment marketing minor teaches students how traditional marketing practices are applied and often rewritten in the world of entertainment through specialized courses and interaction with local media executives.

The minor provides students with an appreciation of the creative process that will allow them to market and establish an online presence that acts as a magnet for fans, customers and professional opportunities.

In addition to general marketing courses, the entertainment marketing curriculum includes a focus on event planning, entertainment law and music marketing. Entertainment marketing minors will have the additional advantage of hands-on industry experience prior to graduation by having an opportunity to work with the University's record label, 1851 Records.

The minor is available to non-marketing majors (in both the Haub School of Business and the College of Arts and Sciences) to expand their marketing skills and thereby further enhance their capabilities in their chosen disciplines.