The top-ranked Master of Science in Marketing program at Saint Joseph's University provides students with the tools, theory and practical knowledge necessary for career advancement in marketing. A master's in marketing from Saint Joseph's University will help advance your career and you can complete the online program in only 1-2 years.
As a student, you’ll cover topics such as:
- Consumer Behavior
- Marketing and Consumer Trends
- Marketing Analytics
- Marketing Research
You will have the opportunity to take what you learn and apply it to real-world experiences. The core curriculum is designed to develop essential marketing competencies, while the focus on analytics will help you collect and evaluate data to optimize your marketing campaigns.
Through Saint Joseph's 4+1 program, current undergraduate students can start earning credits toward their Marketing MS degree during their senior year. This unique option allows you to graduate with two degrees — a bachelor's and master's — in just five years, saving you time and money. Students from all majors are welcome to apply, but students majoring in areas outside of marketing may be required to complete prerequisite coursework. Students interested in this program should apply to the graduate program in their junior year and be conditionally accepted before they complete their bachelor's degree.
What Sets Our Program Apart
The master's in marketing is designed to meet the needs of working professionals in the field seeking to advance their careers. Courses in the master’s program are fully online, with small virtual class sizes making it easy to connect with your professors and classmates and develop your graduate network. For maximum flexibility, this program can be completed on a part-time basis. Learn more about the online experience.
Saint Joseph's marketing MS program has been recognized by U.S. News & World Report as one of the top 20 graduate marketing programs in the nation for 2024.
In addition to giving you a marketable skill set, Saint Joseph’s also provides specialized career counseling services for graduate business students. Whether you are just starting a marketing career or are looking to pivot into a new industry, we can help you with your next career move.
The Career Center offers a host of resources including resume review, interview prep, on-campus career fairs and interviews, workshops and networking events.
Saint Joseph's marketing faculty are experts in their fields, bringing theory, practice and relevance to the classroom. Our small, dynamic classes allow for discussion, reflection and collaboration. Students will have the opportunity to interact with business leaders and work on live case studies.
We’ve designed our marketing MS program for the working professional. Flexibility and choice are built-in so you can balance work, family and all the other commitments of a busy life.
What Can You Do with a Master's in Marketing?
Whether you plan to pursue advertising and promotion, entertainment, music, sports marketing or a wide array of other sectors, Saint Joseph's University provides the foundation necessary to enhance your marketing career. Graduates have gone on to pursue marketing jobs in the following roles:
- Chief Marketing Officer (CMO)
- Advertising Executive
- Brand Manager
- Content Creator
- Digital Marketing Manager
- Director of Marketing Analytics
Additionally, the Master of Science in Marketing program at Saint Joseph’s University now offers a unique curriculum option through the marketing analytics track. Engage in real-time learning and help your organization make data-informed marketing decisions.
Affordable tuition options start at $1,192 per credit.*
*This rate applies to all students accepted by Saint Joseph's University after June 1, 2023. Tuition and fee rates for students accepted prior to June 1, 2023, differ. Pricing does not include room and board, health insurance or any professional, clinical or transportation fees. Visit our Tuition & Fees page or contact us for more information.
Financial aid may be available to you to help offset the cost of your degree. Explore your options on our Financial Aid page.
Have you completed a year or more of service with a recognized service organization? You may be eligible for our mission discount.
Alumni of Saint Joseph's are eligible to receive 10% off the cost of this program through our alumni discount.
Check with your employer to see if they are an Edcor or a Bright Horizons EdAssist member, which may entitle you to a discount on graduate programs.
Note: discounts cannot be combined.
Graduate assistantships offer tuition remission and a stipend. Positions are available, but highly competitive. Once you apply, please note that all offices manage their hiring individually and will contact individual candidates if interested.
SJU is a Yellow Ribbon School that accepts GI education benefits. Our Office of Veterans Service can help you access and understand your benefits.
Why Pursue a Marketing MS in Philadelphia?
Earning your degree from a university with deep roots and connections to the nation’s sixth-largest city means you’ll have access to a valuable network. Home to many advertising, marketing and digital agencies and several of the nation’s Fortune 500 companies, there’s no shortage of opportunity here in Philadelphia.
To be considered for admission you must have a bachelor's degree from a regionally accredited institution and have earned an undergraduate cumulative GPA of 3.0 or higher.
- Apply online.
- Submit official college transcripts from all colleges attended.
- Submit a personal statement.
- Submit resume.
- Submit two letters of recommendation.
Visit our Graduate Admission Information page to learn more about admission requirements, key deadlines, additional requirements for international students and how to submit your application.
Graduate applications are reviewed on a rolling basis. New students may enroll in courses during the fall, spring and summer semesters.
- Fall: August
- Spring: January
- Summer: May
If you’re applying as an international student, you must provide proof of English Language Proficiency and Certification of Finances along with your application. Check the Graduate Admission page for additional requirements.
Frequently Asked Questions
According to the U.S. Bureau of Labor Statistics, the median annual salary for advertising, promotions and marketing managers is $133,380. Employees with a master’s degree earn a median income of 18% more than those with a bachelor’s degree.
In addition to a student support coordinator, we have a variety of other tools and resources that make it easy for you to get technical assistance, chart your course and focus your career search. Check out our online learning resources.
Upon graduation, students have obtained career placements in top companies such as J.P. Morgan, Comcast, Vanguard, Wells Fargo and more.