Master of Science in Marketing
Welcome to the Master of Science in Marketing program at Saint Joseph's University. Two specializations allow you to align your degree with your professional goals: choose from International Marketing or Customer Analytics and Insights. Our graduate program provides you with the tools, theory, and practical knowledge to advance your career. The core curriculum is designed to develop essential marketing foundations in consumer behavior, analytics, research and strategy.
The Master of Science in Marketing degree is delivered within the Haub School of Business, which holds dual AACSB International accreditation, placing it in the top 5% of business programs in the world. You can complete the program on a part-time or full-time basis, and classes are offered online and on campus. What’s more, our staff, faculty, and students are united in the Jesuit ideal of cura personalis, care for the whole person, and are dedicated to helping you succeed in the classroom as well as in life.
We invite you to browse our site to learn more about how this innovative and flexible graduate program will provide you with the expertise and advanced business credentials to drive marketing strategy within your organization. If you need assistance on how to get started don’t hesitate to contact us!
International Marketing specialization
The International Marketing specialization within the Master of Science in Marketing degree prepares professionals for the global marketplace by taking them across borders and cultures to learn about the world's most dynamic markets and trends. You will broaden your horizons through dynamic class-room discussions, learn from world-class faculty, and explore new cultures during an international study tour. The program includes students from a variety of business and non-business backgrounds which provides for an academically rich classroom environment. Students will gain expertise in the areas of:
- Global Culture and Consumers
- Global Marketing Communications
- International Product Development and Brand Management
- International Channel Management
- Marketing Analytics
- Marketing Research
Consistent with the University's Jesuit mission, the program incorporates ethics and social justice issues into all coursework, offering you an appreciation of global business in all its dimensions. By learning about countries in varying stages of economic development, you will gain an appreciation for the disparities and opportunities that exist in our world.
The program is brought to life with the help of our international and cosmopolitan student body, which greatly enhances cross-cultural awareness. Students also benefit from the practical application of case studies, prominent guest speakers. Students typically complete their degree in 24 months; however, you may set your own pace.
We look forward to welcoming you to our corner of the global village. Contact us to get started today!
Customer Analytics and Insights specialization
The Customer Analytics and Insights specialization within the Master of Science in Marketing degree prepares 21st century marketing professionals to become experts in understanding customers in the era of big-data. From a market-sensing, customer-focused perspective you will learn how to leverage marketing, information, and technology, helping you stay one step ahead of your competition. Students will gain expertise in the areas of:
- Consumer Behavior
- Marketing Analytics
- Customer Analytics
- Marketing Research Methods
- Advertising and Consumer Insights
- Digital Marketing and Analytics
- Predictive Analytics
All aspects of a data-driven, customer-focused marketing program will be covered – from consumer behavior and customer analytics, to research methods and metrics, data mining and predictive analytics, to assessment of marketing performance and return on marketing investment. You will learn how to develop and support an integrated, informed and strategic marketing plan, so your organization can quickly adapt to customer demands and market trends.
The program includes students from a variety of business and non-business backgrounds and is suited for marketing professionals looking to enhance their technical tool-kit as well as those just starting their marketing career. This student mix provides for an academically and professionally rich classroom environment.
The Customer Analytics and Insights specialization is conveniently delivered online, making this program ideal for working professionals who wish to study on a part-time basis while staying competitive in their field. Students typically complete their degree in 24 months; however, you may set your own pace.
Are you ready to learn the skills that will have an immediate impact on your marketing career? . Contact us to get started today!